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Mobile branding strategy

As the number of mobile users is growing, there are great opportunities for mobile marketers and advertisers to communicate and expresses themselves in a new way to this audience. Helping users to identify with a brand by letting them to interact with interesting content and share it with their friends lets advertisers create powerful brand followers.

Online advertising how to

Nowadays your company is nothing without online advertising. Companies create websites, place banners on different popular websites, position their website and create fan pages on Facebook, Twitter or other social networks.

Simple Mobile Payment for Airlines

The extremely high usage of mobile devices exploded last year, now mobile internet traffic is quickly overtaking desktop internet. Smartphones allow consumers to always be one click away from their next purchase no matter where they are.

Can companies and brands rise to challenge and cash in on t

Social media networking in 2014

In 2013 we’ve seen incredible novelties in the social media sector, starting with the consolidation of Pinterest as referent traffic source to the great boost of Instagram as a platform that creates brand awareness, Twitter’s IPO (initial public offering) or LinkedIn’s content strategy changes and their new showcase pages for businesses.

Conversion in social media and SEO

With more and more people today surfing the net every day and communicating online through social networks, these have become an essential part of any online business.

Mobile marketing sales strategy

The truth is that everyone likes to follow trends, either people and businesses. So they have to adapt themselves to what is coming.

What is the internet of things

It has been a while since the Internet of Things was born, over 15 years, but from last year it has become one of the most popular development options in technology world.

How to Improve Online Shopping User Experience

Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers.

How to create a successful mobile marketing campaign

For every online marketing campaign, there are some key elements to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future.

How to Identify Key Competitors in Marketing

One of the first steps in developing a successful marketing strategy is identifying and analyzing your fellow competitors. You can do this through detailed market research, including surveys, Internet searches and going through the sales process with another company. If you do not know who your competitors are, it is likely that someone else can offer a competitive advantage, for example, a better website or the same product at a lower price.