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Effective branding will stand you head and shoulders above the crowd. Branding is not just about design and logos. It’s about every little detail of how you present yourself to the public. Identity is how business wants to be perceived by consumers. In branding, tangible and intangible elements creates the brand and identity is how the brand is perceived by the customers.
Think of your brand as a person: is it friendly? Do people want to associate with it? What motivates it, and who are its heroes? Can you see how its philosophies influence its business model? The key to building your brand is consistency: just as Coke needs to taste the same no matter when or where you take a sip, your brand needs to read consistently across all branches of social media, any blogs that you may run, and your online store itself.
The greatest value of effective brand and marketing practices is awareness. Building awareness is one of the greatest challenges for businesses but has the potential to have a huge impact on the bottom line.
An effective brand has the power to influence the market price of its goods or services because of the reputation it has developed in the minds of customers. When it comes to building a great reputation, consistency is key. Developing your brand, getting everyone on the same page, and weaving these messages and values into all aspects of your brand is vital.
Memorability - A brand serves as a convenient container for a reputation and good will.
Loyalty - When people have a positive experience with a memorable brand, they're more likely to buy that product or service again than competing brands. Premium image - premium price. Branding can lift what you sell out of the realm of a commodity, so that instead of dealing with price-shoppers you have buyers eager to pay more for your goods than for those of competitors.
At UCT we are looking to built a reputation by consistently delivering high quality professional design services for small and large businesses.
From initial design stage to final production, we communicate to our customers to fully understand their business and branding services needs.
Our custom branding solution services include reviewing your business model and developing a strong concept that best describes your business to your clients.
Our branding experts work with you on logo and slogans to develop a comprehensive design package for your business.
UCT can provide you branding solution services that suit your business needs and most importantly, increase your brand awareness.