June 10, 2014
How to Improve Online Shopping User Experience
Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers. First of all, you have to personalize online experience for both, a first time and a returning visitors. The most difficult is to do that with a first time visitor as still you don´t have any activity to track. But there´s one tip that may be helpful: you can identify the referring site (the previous page they came from), using their search terms you can easily start to understand what their interests can be. Welcome message on your website can be used as an email acquisition tool. Choose your target users and create this message which can include a discount and, for sure, email address capture. You won´t believe your eyes how the engagement and drive conversions will increase. When talking about a returning visitor, the things are not that complicated. Even an anonymous visitor can be identified as a return visitor. Look, how it works. When they visit your website, you can see that and recognize them as “anonymous visitor XXX”. Moreover, you are informed about the clicks they made the last time they visited your page. What does it mean? It´s not an absolutely “anonymous visitor” for you any more, you have some data about them. Don´t take your time to present them personalized language and offers focused on the product they were interested in the last time. That´s how you start improving your chances of making this visitor your client: by simply showing them what they want. Welcome Back message – include messages based of their past behavior (a personalized coupon or discounts for a specific item your visitor was interested in). They don´t have to forget aboutyou. But, please, don´t be annoying. Guide your visitors and help them create better customer experience: geolocation can help you (use a banner with the nearest store location, for example). Promote store openings, sales or organize events for your clients and promote them as well. Someone has visited your website but they don´t act. What is your reaction? Ask them is they need any help via live chat, create a sense of urgency because only today, only now you have these incredible discounts and free shipping. Don´t lose a client when they already have items in their shopping cart, offer a deep discount while they are on your page. This tactic will decrease abandonment.