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Amid Social Media Buzz, Don’t Forget Email Marketing

The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.

3 Simple Mistakes You Might be Making with Email Design

There’s an art to creating an email that your customers will want to open and read. With the ever increasing number of businesses using email marketing , it’s important that your email stands out. And while there are lots of great tips on best email practices, sometimes it’s the little design mistakes that can send your email straight to “unsubscribe prison.” Here are 3 key mistakes to avoid when designing your next email.

12 Tips to Running a Winning Social Media Contest

4 Tips to Keep Your Search Strategies Up-to-Date

Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno.

Why design & profits go hand in hand!

People don’t take advantage of your offers because they don’t trust brands they haven’t heard off – the solution? Online marketing – get your brand identity and offers out there!

How to measure mobile analytics

The use of mobile devices is increasing at a fast-paced rhythm. The countries with the highest smartphone penetration are the United Arab Emirates, South Korea, Saudi Arabia and Singapore. Also, the amount of tablets exceeds the number of PCs per person in the world.

Benefits of ecommerce websites for consumers

E-commerce has been with us a long time now. It has improved its payment gateways and it has completely changed e-commerce consumer experience. And with the smartphone market booming, a new branch of e-commerce emerged – mobile commerce.

Mobile branding strategy

As the number of mobile users is growing, there are great opportunities for mobile marketers and advertisers to communicate and expresses themselves in a new way to this audience. Helping users to identify with a brand by letting them to interact with interesting content and share it with their friends lets advertisers create powerful brand followers.

Online advertising how to

Nowadays your company is nothing without online advertising. Companies create websites, place banners on different popular websites, position their website and create fan pages on Facebook, Twitter or other social networks.

Simple Mobile Payment for Airlines

The extremely high usage of mobile devices exploded last year, now mobile internet traffic is quickly overtaking desktop internet. Smartphones allow consumers to always be one click away from their next purchase no matter where they are.

Can companies and brands rise to challenge and cash in on t

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