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Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing.

9 Common Misconceptions of Social Media: Debunked

It’s no secret that by now your company should be on social media (and your boss knows it too!), so why the hesitation?

How to Create a Story for Your Content Marketing

Content marketing is all about storytelling. Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content)

How to Balance Your Professional Brand and Personal Brand on Social Media

Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account.

Show Your True Colors: How to Use Color in Marketing

Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads…basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees a McDonald’s logo they get hungry?

SEO, Social & Email: 10 Best Practices

The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating the maturity of your organisation’s digital marketing strategy.

The 6 Stages of the Enterprise Content Marketing Maturity Model

Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.

How to Make Content Marketing Your Recruiting Machine

Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business.

How to Measure SEO Improvements

Search engine optimization (SEO) is the process of increasing a website’s Internet ranking. The higher a website is on the search engine results pages (SERP), the more people will see it, click on it and, ultimately, convert to customers

How to Become a Graphic Designer

Choose an area of graphic design. Before you can call yourself a graphic designer, you have to make some decisions. For example, are you interested in advertising, web development, multimedia (ex. the TV industry), print design, or animation? These can all be considered different forms of graphic design. Narrow your focus on an area that appeals to you.