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Using Data to Empower an Ecommerce Business

Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive from them.

How to Go About a Link Building Campaign

Inarguably, link building is one of the most important concepts of search engine optimization. When you are a budding entrepreneur, stressing on this particular concept might appear important.

Amid Social Media Buzz, Don’t Forget Email Marketing

The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.

3 Simple Mistakes You Might be Making with Email Design

There’s an art to creating an email that your customers will want to open and read. With the ever increasing number of businesses using email marketing , it’s important that your email stands out. And while there are lots of great tips on best email practices, sometimes it’s the little design mistakes that can send your email straight to “unsubscribe prison.” Here are 3 key mistakes to avoid when designing your next email.

12 Tips to Running a Winning Social Media Contest

4 Tips to Keep Your Search Strategies Up-to-Date

Search engine optimization (SEO) is consistently evolving, including how it’s referenced. “Most people have migrated to the term ‘search’ or ‘integrated marketing,’” says online marketing consultant and WebScout founder Laura Greeno.

Why design & profits go hand in hand!

People don’t take advantage of your offers because they don’t trust brands they haven’t heard off – the solution? Online marketing – get your brand identity and offers out there!

9 more reasons to market via SMS

Reach and speed – your SMS is sent to a countless number of people at the same time and wherever your client may be in the world, he will receive your message almost instantly, and all of this at a low cost.

How to measure mobile analytics

The use of mobile devices is increasing at a fast-paced rhythm. The countries with the highest smartphone penetration are the United Arab Emirates, South Korea, Saudi Arabia and Singapore. Also, the amount of tablets exceeds the number of PCs per person in the world.

Benefits of ecommerce websites for consumers

E-commerce has been with us a long time now. It has improved its payment gateways and it has completely changed e-commerce consumer experience. And with the smartphone market booming, a new branch of e-commerce emerged – mobile commerce.