How To Use LinkedIn As A B2B Link Prospect Development Tool
It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends report, put out by the Content Marketing Institute and MarketingProfs, 91% of B2B content marketers are using LinkedIn to distribute their content. And […]
Read MoreSocial Media Data Mining
So you have business on Facebook or Twitter; maybe also. But just having different profiles isn’t enough. The essential key to success is how effective they are. Below you will see some tools you can use to measure how engaging your social media presence is. Track your social media data Traffic: Programs like Google Analytics help […]
Read MoreSocial Media Advertising
Social media today is an accepted part of a company’s marketing: about 70% of companies have a Facebook page and up to 80% a Twitter account. The average Fortune 500 company spends $19m on social media a year. Social media marketing is art that with the right solution can increase much your sales and revenue. All […]
Read MoreImprove your SEO with Social Bookmarking
Bookmarking your favourite websites can be very useful if you want to review them later or save them in case you need to use them. But what is social bookmarking? It’s basically a more public version of bookmarking. With it you can tag your favourite websites and save them for later, but you can also […]
Read MoreMobile Marketing Strategies
Text Message Marketing: SMS Today it is one of the most invaluable solutions to marketers: high read and engagement rate, low price. These tips will help you on your way to success: 1. Delivery rate tells you how many messages were delivered, if the rate is late, cleanse your list of customers. 2. Open rate […]
Read MoreMobile Marketing Metrics
The best way to know if your mobile marketing campaign is working is to analyze its key areas and identify the key metrics. It will help you to improve your future campaigns. Lots of tools have been developed to measure mobile metrics like google Analytics, Flurrym Apsalar, Mixpanel etc. However, what are the most important […]
Read MoreMarketing technology in 2014
If you work on a marketing department for sure your daily life is full of things to do; and most of the days you don’t have enough time to do everything you should. Based on this reality, a new concept is rising among marketers: marketing technology. Marketing technology is a range of tools and platforms […]
Read MoreSEO Practices at the Local Level Can Yield Huge Results
For businesses with multiple locations, chances are, you’re probably already experiencing how challenging it is for your marketing campaigns to make headway. Fortunately, for SEO, there are solutions that can really drive your efforts. When devising an SEO strategy for your multi-location business, the most important thing to remember is to have foundational SEO practices […]
Read MoreLessons from the Search Engine Optimization Pros: Rank Better in Google & Bing
We had the good fortune of getting into the packed SXSW Interactive session on How to Rank Better in Google & Bing, presented by a panel of search engine heavy hitters including Danny Sullivan, Founding Editor of Search Engine Land; Duane Forrester, Senior Product Marketing Manager, Bing Webmaster Tools, and Matt Cutts, who heads the Webspam […]
Read MoreLiving in a Post Google Penguin SEO World
When Google rolled out “Panda”, a major change to their search results ranking algorithm, the changes left many business owners reeling as traffic for some sites dropped by the thousands in a matter of days. You may have just gotten used to some of the Panda changes when its counterpart, Google Penguin, came waddling in and cold-shouldered […]
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