Recharge Your Remarketing With 5 Tips For Q4
Columnist Eric Couch discusses his love of remarketing, complete with tips to improve your own performance this holiday season. I’ll be honest: as a marketer, I love remarketing. A controversial opinion, I know. But it’s so novel, so versatile, and (usually) performs so well that I can’t help but feel compelled to […]
Read MoreWebsite Body language
The top 6 ways to influence your website audience and drive results While someone is reading the text on your website, what is your website actually saying? As with face to face communication where more than half of the impact depends upon the body language, the same applies to your website. Ignoring this non-verbal communication […]
Read More8 Reasons To Hire A Professional Blogger
The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013. A whopping 87 percent of marketers said they planned to improve their online content in the coming years, and many planned to outsource the job to a third-party content agency. Marketing Land says that 25 percent of companies outsource […]
Read MoreSocial signals & social media presence
Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media is largely used by Search Engines. What is the goal? To increase website traffic and revenue. Social signals improve rankings in an indirect and direct way. They have a direct impact on organic […]
Read MoreHow to effectively combine SEO and PPC
The most common way to optimize your website’s web marketing strategy is either by utilizing SEO or PPC (for this article when it comes to PPC we will refer to Google Adwords and vice versa). The paradigm that the majority of web marketers have been using is an alternate model of using either SEO or […]
Read More6 Tips to Creating an Ideal Landing Page
Having a well-designed landing page will go a long way when it comes to bringing in conversions. You could have the best product or service in the world, but if you don’t communicate that effectively, you could be missing out on new business. Follow these tips and best practices the create the ideal landing page for your business. When […]
Read More3 Easy Ways to Increase Site Conversions
Whether you’re looking to convert blog or website visitors to subscribers or prospects to clients, working to increase conversions on your site is never a wasted effort. Here are three easy ways to optimize your site in order to do just that. 1. Make sure your content is targeted A common mistake is to create content […]
Read MoreCheck Your website rank on “Alexa” : SEO Tool
An awesome tool launched by Amazon,you can check your website rank easily “what is current and exactly rank”,Alexa is a popular source of Internet traffic statistics, because it is easy to access and to use. Most of the traffic statistics Alexa generates are sample data; that is, estimates, which according to its website literature […]
Read MoreHow To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a contrasting approach. In paid search, […]
Read MoreSEO Should Not Be Held To An ROI Target — Here’s Why
Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because […]
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