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Google Announces New “Starfish” Algorithm Update for Ecommerce SEO

Once upon a time, businesses hoping to boost their SEO rank could perform any number of tricks, up to and including link spamming. Google cracked down on the practice with the intention of improving the surfing experience for all involved.

A (Brief) Study of Google’s Lesser Known Ranking Factors

The world’s largest* infographic hit the web a few days ago, the subject of which caused heads to spin.

How To Use The Marketing Funnel For SEO & Inbound Marketing

This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel.
With PPC, Money Buys Placement

SEO Should Not Be Held To An ROI Target — Here’s Why

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel.

How To Use LinkedIn As A B2B Link Prospect Development Tool

It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers.

8 Small Tweaks That Can Deliver Big Link Building Results

About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year.

Social Media Data Mining

So you have business on Facebook or Twitter; maybe also. But just having different profiles isn’t enough. The essential key to success is how effective they are. Below you will see some tools you can use to measure how engaging your social media presence is.

Social Media Advertising

Social media today is an accepted part of a company’s marketing: about 70% of companies have a Facebook page and up to 80% a Twitter account. The average Fortune 500 company spends $19m on social media a year. Social media marketing is art that with the right solution can increase much your sales and revenue.

Improve your SEO with Social Bookmarking

Bookmarking your favourite websites can be very useful if you want to review them later or save them in case you need to use them. But what is social bookmarking? It’s basically a more public version of bookmarking.

Mobile Marketing Strategies

Text Message Marketing: SMS
Today it is one of the most invaluable solutions to marketers: high read and engagement rate, low price. These tips will help you on your way to success:Delivery rate tells you how many messages were delivered, if the rate is late, cleanse your list of customers.