Category Archives: UCT Blog

Marketing tips for small business

If you have a business nowadays, you want to be online. But being online doesn’t just mean to appear in some directory or even to have a poor website with your company’s details. You must be proactive and make the most of your resources to optimize your business possibilities online. Here are a few tips to help you do this.

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Mobile Marketing Tips

Did you know that mobile marketing can increase your sales up to 20%? Mobile devices have entered the market in 2013 stronger than ever. It is estimated that there are 5.9 users of smartphones and other mobile devices in the world already, which amounts to 87% of the world population.

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Adequate link building practices

One of the most important things in search engine optimization today is link building. Google uses an algorithm that measures a website’s relative importance by the amount of links it has. Therefore, an adequate link building will give you a higher ranking in searches, thus attracting more traffic to your website.

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How to Talk to Women… in Social Media

Social media have become the integral part of women’s lives all around the globe. For businesswomen, high school and university students, mothers with babies and children of all ages, enthusiasts of sports or handicraft. Find out how you can use social media to learn more about your female customers, participate in fruitful conversations and build trust for your brand.

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11 Important SEO Experiments You Need to Know About

If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business owner, then you are probably aware of the fact that SEO cannot be viewed as an exact science. The Internet is subjected to a constant change, and you simply need to adapt your knowledge and techniques with its ongoing development. This article will provide you with 11 experiments of that have been tested for their SEO efficiency – we will tell you which techniques are successful and which are less effective.

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Tips for E-commerce Websites

E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive.

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The importance of social signals for your SEO

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags

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Hints and tips for a successful PPC campaign

You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively.

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Are You Layering “SEO”? You Should Be!

SEO isn’t what it used to be.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically

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