PPC for LinkedIn, What’s the Difference?
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- In Marketing & More Out-Of-Box
Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products.
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4 Ways to Drive ROI with Facebook and Marketing Automation
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- In Marketing & More Out-Of-Box
Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales.
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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
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- In Marketing & More Out-Of-Box
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media
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The Do’s and Don’ts of Holiday Email Marketing
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- In Marketing & More
It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere.
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Facebook Stats that Every Social Marketer Should Know
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- In Marketing & More
With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries, it’s clear that Facebook isn’t going anywhere soon
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Facebook Maintains Social Login Dominance, Slips Slightly In Mobile
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- In Marketing & More
Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya.
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A Marketer’s Guide To Gaining Attention On 12 Top Social Networks
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- In Marketing & More
In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annualSMX Social Media Marketing conference.
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8 Reasons You Should Hire An SEO Consultant
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- In Marketing & More
Marketing budgets are tight at most small and medium-sized businesses these days. So, not surprisingly, there are many individuals wearing multiple caps within an organization, trying to juggle it all.
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8 Reasons You Need an SEO Content Strategist
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- In Marketing & More
Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind…
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Avoid These 5 SEO Faux Pas
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- In Marketing & More
You may have read our posts praising the virtues of creating engaging content, and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments.
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