Show Your True Colors: How to Use Color in Marketing
Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads…basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees a McDonald’s logo they get hungry?
Read MoreSEO, Social & Email: 10 Best Practices
The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating the maturity of your organisation’s digital marketing strategy.
Read MoreThe 6 Stages of the Enterprise Content Marketing Maturity Model
Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.
Read MoreHow to Make Content Marketing Your Recruiting Machine
Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business.
Read MoreHow to Measure SEO Improvements
Search engine optimization (SEO) is the process of increasing a website’s Internet ranking. The higher a website is on the search engine results pages (SERP), the more people will see it, click on it and, ultimately, convert to customers
Read MoreE-commerce online marketing
The first thing that must be clear for anyone that whatever business we are running on the internet is this: business. If we set out from this requisite, we’ll have more winning possibilities, the same thing would happen to a serious company: real or online.
Read MoreIdeas for online marketing
You have to bear in mind that the user doesn’t conform to whatever thing. First of all, because with the pass of time we become experts in searching and buying what interests us on the internet. In the second place, because companies understand all the market possibilities that the world wide web offers and compete for them in order to be the one that gets the client and his wallet.
Read MoreMarketing tips for small business
If you have a business nowadays, you want to be online. But being online doesn’t just mean to appear in some directory or even to have a poor website with your company’s details. You must be proactive and make the most of your resources to optimize your business possibilities online. Here are a few tips to help you do this.
Read MoreMobile Marketing Tips
Did you know that mobile marketing can increase your sales up to 20%? Mobile devices have entered the market in 2013 stronger than ever. It is estimated that there are 5.9 users of smartphones and other mobile devices in the world already, which amounts to 87% of the world population.
Read MoreAdequate link building practices
One of the most important things in search engine optimization today is link building. Google uses an algorithm that measures a website’s relative importance by the amount of links it has. Therefore, an adequate link building will give you a higher ranking in searches, thus attracting more traffic to your website.
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