Why email marketing is 40 times as effective as social media
Coming back to the office after an extended break usually involves spending at least a few hours sifting through your email inbox, deleting spam and responding to urgent queries. In amongst those emails are no doubt a large number of emails from companies trying to sell you something.
Read More3 Secrets of Link-Building
Bloggers use links for multiple reasons, such as:
Directing readers to external sources.
Building up a sense of authority.
Giving the content more substance.
How to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Read MoreToday’s Marketing Keeps Customers Coming Back
Traditional marketing was used to get customers “in the door.” But today’s marketing keeps customers coming back. It’s more than a marketing message. It’s a marketing experience.
Read MoreEmail Marketing: Write a Subject Line that Delivers
Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open.
Read MoreAmid Social Media Buzz, Don’t Forget Email Marketing
The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.
Read More9 more reasons to market via SMS
Reach and speed – your SMS is sent to a countless number of people at the same time and wherever your client may be in the world, he will receive your message almost instantly, and all of this at a low cost.
Read MoreBenefits of ecommerce websites for consumers
E-commerce has been with us a long time now. It has improved its payment gateways and it has completely changed e-commerce consumer experience. And with the smartphone market booming, a new branch of e-commerce emerged – mobile commerce.
Read MoreHow to Improve Online Shopping User Experience
Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers.
Read MoreHow to create a successful mobile marketing campaign
For every online marketing campaign, there are some key elements to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future.
Read More