Category Archives: Marketing & More

Integrated Marketing: 6 Quick Tips for Getting Started

Integrated marketing is one of the most important – and effective – ways for marketers to reach their target audience.

5 Ways To Integrate Your Online And Offline Marketing

The divide between online and offline marketing is shrinking every year. Experts now regard the former practice of creating two different strategies for the online and offline world as the old way.

How SEO & Google Analytics Can Help You Make Smarter Business Decisions

Now more than ever, business owners are utilizing digital marketing tools to track the performance of individual campaigns – its overall effectiveness and its ROI. But when it comes to launching a new product, changing a brand message, or opening a new franchise location, wouldn’t it be great if business owners could gain insight into the potential success of these decisions before investing precious marketing dollars into a full campaign?

Why email marketing is 40 times as effective as social media

Coming back to the office after an extended break usually involves spending at least a few hours sifting through your email inbox, deleting spam and responding to urgent queries. In amongst those emails are no doubt a large number of emails from companies trying to sell you something.

3 Secrets of Link-Building

Bloggers use links for multiple reasons, such as:

Directing readers to external sources.
Building up a sense of authority.
Giving the content more substance.

Today’s Marketing Keeps Customers Coming Back

Traditional marketing was used to get customers “in the door.” But today’s marketing keeps customers coming back. It’s more than a marketing message. It’s a marketing experience.

Email Marketing: Write a Subject Line that Delivers

Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open.