The 4 Most Effective White Hat Link Building Strategies For Every Business

June 24, 2014
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The 4 Most Effective White Hat Link Building Strategies For Every Business

No SEO strategy is complete without a plan for building links. However, before initiating a link building plan, it’s absolutely critical that businesses are aware of the fine line between white hat and black hat tactics.
Building links using black hat tactics may yield immediate results, but will eventually get you pinged by Google, the almighty Search Engine. This blog the start of a three part series that is going to walk you through link building and the right and wrong ways to acquire quality links. In Part I we will cover what link building is and will how you can start building links from scratch.
What is link building?
Link building, which aims at increasing the number of quality inbound links to your website, is one of the most challenging, and arguably the most important SEO skill to possess. Getting good, high quality links to your website, will increase the ranking value Google places on your website, which in turn increases the probability your keywords will render in the upper echelon of Google’s search rankings. Pairing this with best digital branding practices and buttoned up on-page SEO attributes will increase the amount and quality of traiffc to your website.
4 Types of White Hat Link Building
As I mentioned above, there are both white and black hat tactics when it comes to link building. Black hat tactics, which we strongly advise against using, are paying for links, commenting on articles or in forums with a link to your site, and article syndication to name a few.
To stay on Google’s good side, which we all strive to do, you must use caution when building links. Here are 6 white hat link building practices we conduct at Stream Companies:
By: James Forrest
- Directories
- Guest Post
- Business Pages/Linktations
- Sponsorships/Scholarships