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Google Announces New “Starfish” Algorithm Update for Ecommerce SEO

Once upon a time, businesses hoping to boost their SEO rank could perform any number of tricks, up to and including link spamming. Google cracked down on the practice with the intention of improving the surfing experience for all involved.

A (Brief) Study of Google’s Lesser Known Ranking Factors

The world’s largest* infographic hit the web a few days ago, the subject of which caused heads to spin.

9 Reasons Why Blogging Is Essential To Good SEO Results

Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.

12 Tips To Smart Social Selling

These are self-promotional messages: “Check out our product!” and “Here are five reasons our product is great!” If you don’t put yourself in the shoes of your prospect or customer, then you neglect their point of view and how they’d be receptive to your messages. Your customer doesn’t want to know 10 reasons why your product is better than everyone else’s. They’d rather have an ebook on ten ways they can do their own job better.

7 Social Media Tips You Cannot Afford To Ignore

If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course.

7 Things You Didn’t Know You Could Do with Google Adwords

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.

How to Perform a Keyword Analysis?

Before you embark on analyzing and finalizing keywords that you want your website to be shown up for, you need to remember that you need to come up with keywords from the customer’s perspective. You need to visualize all the possible keywords that a person may search for in relation for which your site can be displayed

Why Growing e-Commerce Businesses Need an SEO Manager, and Tips on Finding One

SEO has always been evolving. Stepping away from the ongoing debates about viable SEO tactics, let’s talk about the role of SEO in general to your growing e-Commerce business.

25 On-Page SEO Keystones To Always Consider

. Page SpeedHaving a slow loading website can drastically reduce sales and conversions. Additionally, site speed is a ranking signal. Once you learn how to decrease page load time, improve user experience by achieving a load time of 3 seconds or less.

Think You Know Your Customers? 3 Ways to Personalize the User Experience

The Internet has never been more accessible to the modern consumer; smartphones, TV sets, and even cars are creating new touch points to the web.

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