About the Client
Cartoon Fashion Groups (CFG Groups) is one of Dubai’s leading international retail franchise operators. With 10 venues and an abundance of retail space in key locations within Dubai, CFG is the franchise operator of four international high-fashion and street-wear brands:
Off-White™ – Marcelo Burlon – Palm Angels – French Connection
The group is responsible for introducing these lines and collections to fashion seekers within the UAE, in addition to optimizing each producer’s strategies and priorities to match the region’s culture and spirit.
The Challenge
Dubai is one the largest shopping destinations worldwide, and fashion is certainly a major key player in that area. CFG Groups were looking to expand their business further and invite more brands to franchise with them. They had faced a challenge to prepare a portfolio that was professional and catchy in design at the same time, as well as being able to present and deliver the correct message they had in mind. The providers had faced issues to provide a complete profile with locations and information about the franchised brands while also keeping the profile non-monotonous. Stepping up to this challenge was the team at UCT to fulfill CFG’s request and provide exactly what they need and more.
The Solution
To tackle the issue at hand, UCT had done thorough research into the client’s line of business and began step by step constructing a profile that is well structured and contained the information in a very tidy and presentable manner.
Moreover, Cartoon Fashion’s team was very impressed with UCT’s efforts in sections of the profile were highlighted, the manner in which the client’s sub-brands were presented and the other design elements that were incorporated in the profile such as:
- The choice of font-style
- Correct usage of the color theme that was fit perfectly with the client’s brand image
- The designed images that grabbed the reader’s attention, giving the profile a catchy look but still maintaining the required level of professionalism
- The incorporation of numbers & figures that didn’t break the flow of the design or any written text
