7 Ways to Increase Opt-ins and Build a Quality Email List

Why isn’t Anyone Subscribing to My Website?

One problem that I am asked about over and over is, “How can I get new subscribers to opt-in on my website?”

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10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix.

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6 Ways to Create Rocket-Fuel Content for Marketing Automation

Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content.

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Social Media Survival Guide

Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business.

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3 Methods for Recovering Abandoned Carts Without Email

With abandoned shopping cart rates so high, ecommerce sites often struggle to bring those wayward shoppers back into the fold. We’ve covered email techniques for recovering abandoned carts, but what if you don’t have email addresses or the email tactics aren’t working?

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4 Ways to Use Pinterest Place Pins for Your Ecommerce Site

Pinterest recently introduced a new way to pin exciting things—the Place Pins. These allow people to mark cool spots both locally and around the globe, create travel itineraries, share fun facts about their hometowns, and just generally have some fun with Pinterest.

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How to Market Yourself

Marketing is the process of spreading awareness about a thing or idea in order to gain a favorable perception and, ultimately, patronage from a targeted population segment.

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How to Tell the Difference Between Social Media and Traditional Marketing

Social media marketing is almost taking over the traditional marketing landscape due to its cost effective nature and interactivity.

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Responsive Website Design – Making The Right Choice For Your Business

It’s the current trend in the web design world that you’ve probably heard of, yes responsive design. Responsive HTML is programming that simply responds uniquely depending on the users device, resulting in an appropriate display for the screen that they are using to view content

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Google Retires Google Authorship

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave

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