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12 Tips To Smart Social Selling

These are self-promotional messages: “Check out our product!” and “Here are five reasons our product is great!” If you don’t put yourself in the shoes of your prospect or customer, then you neglect their point of view and how they’d be receptive to your messages. Your customer doesn’t want to know 10 reasons why your product is better than everyone else’s. They’d rather have an ebook on ten ways they can do their own job better.

7 Social Media Tips You Cannot Afford To Ignore

If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course.

7 Things You Didn’t Know You Could Do with Google Adwords

Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.

Lessons from the Search Engine Optimization Pros: Rank Better in Google & Bing

We had the good fortune of getting into the packed SXSW Interactive session on How to Rank Better in Google & Bing, presented by a panel of search engine heavy hitters including Danny Sullivan, Founding Editor of Search Engine Land; Duane Forrester, Senior Product Marketing Manager, Bing Webmaster Tools, and Matt Cutts, who heads the Webspam team at Google.

Living in a Post Google Penguin SEO World

When Google rolled out “Panda”, a major change to their search results ranking algorithm, the changes left many business owners reeling as traffic for some sites dropped by the thousands in a matter of days.

Local SEO: Who Are You? Who, Who, Who, Who?

The Internet wants to know: Who are you? Think of it as Pete Townshend from The Who, busting his signature windmill moves on his Les Paul guitar while Roger Daltrey repeats, “Whooooo are you? Who, who, who, who?

Get a Leg Up On Local Search with Call Tracking

So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right?

Why Cool Infographics Should Still Be Part Of Your SEO Strategy

The use of cool infographics in order to improve SEO is nothing new, and they continue to be one of the most effective content marketing tools for gaining natural links.

Top 10 Technical SEO Issues (and How to Fix Them)

In the age of “Penguin,” “Panda,” “Hummingbird” and other big Google algorithm updates, winning the search engine optimization (SEO) game means publishing high-quality content that earns links

How to Perform a Keyword Analysis?

Before you embark on analyzing and finalizing keywords that you want your website to be shown up for, you need to remember that you need to come up with keywords from the customer’s perspective. You need to visualize all the possible keywords that a person may search for in relation for which your site can be displayed