Twitter Tests a New Way to Retweet…And Other Hot Topics

Twitter-Image-790x310   If you’re using Twitter for your business, you’ve hopefully seen that sharing other people’s content is a great way to build relationships and maintain an active Twitter feed. One of the best ways to share content on Twitter is with a simple retweet. Easy enough, right? But what about when you want to retweet and add a comment of your own? If you’re not experienced at working with Twitter’s 140-character limitation, you may find that sharing great content and offering your own perspective isn’t always as simple as you’d like. This week, Twitter started testing a new feature that could make you think differently about the retweet. Read about this top story, and find out about a study that says engagement on Facebook Pages could actually be increasing, in this week’s marketing news roundup. 1. Twitter testing a new way to retweet It was reported this week that Twitter is experimenting with a new feature — called tweet with comment — which will make it easier for users to comment on a tweet before sharing it with their followers. Previously, if a user wanted to comment on someone else’s tweet before sharing, they would click quote tweet, which would then give them a limited amount of characters to add to the initial tweet, due to Twitter’s 140-character limit. But with the new feature, when someone clicks tweet with comment, the initial tweet will be shown as an image preview — similar to a Twitter Card — leaving just under 140 characters for the user to add their comment. The new feature is currently being tested with a sample of Twitter users. Bottom Line: Being able to engage with and share content from other users has always been a critical part of Twitter’s success. But despite that fact, offering commentary on a tweet before sharing has never been a simple process. And while many users celebrate the 140-character limit, which forces you to be brief, others are likely to welcome the new feature, which gives them more room to work with. 2. Facebook updates Page Manager app for iOS and Android Facebook has released updates to its Page Manager app, which it hopes will make it easier to manage your page from your mobile device. With the latest update, anyone listed as a page administrator will have easier access to tools, quicker navigation to page activity and insights, and more direct access to your action bar, which lets you post updates, share photos, and edit your page. Bottom Line: Mobile technology has changed the way small businesses can think about marketing their business and connecting with their audience online. While in the past, managing your Facebook Page or creating an email campaign meant you had to be seated at a computer; now you can do all of these activities right from your mobile device. If you haven’t tried the Facebook Page Manager app, now is a great time to give it a shot.     3. 98 percent of US nonprofits active on at least one social network According to a new report from the University of Massachusetts Dartmouth Center for Marketing Research, 98 percent of nonprofits in the US are active on at least one social network. The top three networks for nonprofits include YouTube (97 percent), Facebook (92 percent), and Twitter (86 percent), with Pinterest (72 percent) and LinkedIn (57 percent) rounding out the top five. 71 percent of respondents said that social media was “somewhat useful” or “very useful” for fundraising. Bottom Line: All of the top social networks offer huge potential for nonprofits looking for a better way to tell their story and connect with the people who support their cause. On YouTube, nonprofits are able to show donors and volunteers how their contributions are helping to make a difference. On Facebook and Twitter, nonprofits not only get to showcase all the great work that they’re involved in, but they also have the chance to communicate with their audience directly and strengthen their ties to the community they serve. And now, with the introduction of newer platforms like Instagram and Pinterest — nonprofits have a whole new way to use visuals to connect with potential donors, supports, and volunteers.   4. Study: Facebook Page engagement has increased 30 percent since January While much of the recent talk around Facebook has been focused on the decline in organic reach for pages, a new report from Socialbakers has found that engagement has actually increased since the start of the year. The study, which included data from 3 million pages, found that the number of engagements on page posts —including likes, comments, and shares — has increased 30 percent since January. Socialbakers also explained that of the pages that are performing the best, media outlets are seeing the most activity from fans. Bottom Line: It’s important to point out that the pages included in Socialbakers’s report, were primarily larger brands and organizations. But despite their size, the data does provide an important lesson for all brands on Facebook: even with a decline in reach, you’re still able to reach your most engaged fans who are the most interested in your business. By focusing on creating an experience that’s engaging and relevant to them, you will still have the opportunity to generate plenty of likes, comments, and shares from your audience. Make sure to pay attention to what’s working with your audience, and use those findings to inform your posting decisions.     By :Ryan Pinkham