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4 Ways to Drive ROI with Facebook and Marketing Automation

Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales.

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Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media

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The Do’s and Don’ts of Holiday Email Marketing

It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere.

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Facebook Stats that Every Social Marketer Should Know

With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries, it’s clear that Facebook isn’t going anywhere soon

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Facebook Maintains Social Login Dominance, Slips Slightly In Mobile

Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya.

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A Marketer’s Guide To Gaining Attention On 12 Top Social Networks

In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annualSMX Social Media Marketing conference.

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Recharge Your Remarketing With 5 Tips For Q4

I’ll be honest: as a marketer, I love remarketing. A controversial opinion, I know. But it’s so novel, so versatile, and (usually) performs so well that I can’t help but feel compelled to write a love letter to it every once in awhile.

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Website Body language

While someone is reading the text on your website, what is your website actually saying?

As with face to face communication where more than half of the impact depends upon the body language, the same applies to your website.

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A Guide To LinkedIn

LinkedIn is known as the social network for professionals, and is prime feeding ground for those looking to make connections with others in their industry.

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8 Reasons To Hire A Professional Blogger

The 2012 Digital Content Marketing Survey conducted by Brafton found that businesses were most concerned about finding quality content writers for 2013

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