
4 Critical Steps In Tracking Facebook ROI
We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with little customer interaction
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On-Page and Off-Page SEO Must-Haves for Ecommerce
Google’s quality guidelines change so rapidly that keeping up is hard to do. Matt Cutts and his spamfighters are at it every day to make sure consumers have quality search experiences.
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Successful Subject Lines Deconstructed
Sentence diagramming is the bane of every school kid, and it’s promptly forgotten the moment class is over. You don’t need to delve into the darkness of your youth, but to help illustrate how to create a successful subject line we’re going to break it down, old school.
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Google’s New SEO Friendly Image Format: 6 Things You Should Know
One of the most difficult roadblocks to overcome in ecommerce is the page-load speed. Studies show most visitors will leave a website that takes more than three seconds to load.
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Google Announces New “Starfish” Algorithm Update for Ecommerce SEO
Once upon a time, businesses hoping to boost their SEO rank could perform any number of tricks, up to and including link spamming. Google cracked down on the practice with the intention of improving the surfing experience for all involved.
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A (Brief) Study of Google’s Lesser Known Ranking Factors
The world’s largest* infographic hit the web a few days ago, the subject of which caused heads to spin.
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8 Small Tweaks That Can Deliver Big Link Building Results
About this time every year I reflect on my progress thus far and start thinking about what I want to do differently in the second half of the year.
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9 Reasons Why Blogging Is Essential To Good SEO Results
Understanding SEO isn’t easy, and Google doesn’t help things much by changing the algorithms and policies on regular occasion. Seems like every time we get a handle on things, the rules change, and we’re all left wondering what we’re doing wrong and what we might still possibly be doing right.
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12 Tips To Smart Social Selling
These are self-promotional messages: “Check out our product!” and “Here are five reasons our product is great!” If you don’t put yourself in the shoes of your prospect or customer, then you neglect their point of view and how they’d be receptive to your messages. Your customer doesn’t want to know 10 reasons why your product is better than everyone else’s. They’d rather have an ebook on ten ways they can do their own job better.
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7 Social Media Tips You Cannot Afford To Ignore
If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course.
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