UCT Blog Archives - Page 24 of 27 - Unlimited Creative Technology

Why email marketing is 40 times as effective as social media

Coming back to the office after an extended break usually involves spending at least a few hours sifting through your email inbox, deleting spam and responding to urgent queries. In amongst those emails are no doubt a large number of emails from companies trying to sell you something.

Both B2B customers and Google value technology PR – shouldn’t you?

In this age of content marketing, search marketing and digital storytelling, it is perhaps easy to overlook the value of ‘traditional’ technology PR . Especially when customers and prospects face being overloaded with information as an increasing number of companies look to tell their brand stories and promote their technologies and services through the creation of more and more content.

3 Secrets of Link-Building

Bloggers use links for multiple reasons, such as:

Directing readers to external sources.
Building up a sense of authority.
Giving the content more substance.

Google Update to Have Profound Effect on the Way Some PR Agencies Work

The fallout from Google’s latest search engine algorithm update, Google Panda 4.0, continues unabated. The newswies have been the most recent casualty to emerge from this latest “content update” that targets content Google perceives to be ‘low quality and thin’. According to research conducted by Barry Schwartz, PRWeb, PR Newswire, Business Wire and PRLog lost between 60% to 85% of their SEO visibility overnight!

Six Differences Between Customer-Focused Companies and Operations-Focused Companies

Some companies really understand customer service. They know how to hire for it, train for it and deliver it. Other companies claim to give customer service, but in reality, they are grounded in an operations mentality with rules and policies that allow for little flexibility, preventing them from being anything more than just average or satisfactory.

How to Find Opportunity in a Paid Search Strategy

While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.

Today’s Marketing Keeps Customers Coming Back

Traditional marketing was used to get customers “in the door.” But today’s marketing keeps customers coming back. It’s more than a marketing message. It’s a marketing experience.

Email Marketing: Write a Subject Line that Delivers

Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open.

Amid Social Media Buzz, Don’t Forget Email Marketing

The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.

9 more reasons to market via SMS

Reach and speed – your SMS is sent to a countless number of people at the same time and wherever your client may be in the world, he will receive your message almost instantly, and all of this at a low cost.

Category Archives: UCT Blog