PPC for LinkedIn, What’s the Difference?
Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products.
Read More4 Ways to Drive ROI with Facebook and Marketing Automation
Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales.
Read MoreShould Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media
Read MoreThe Do’s and Don’ts of Holiday Email Marketing
It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere and everywhere.
Read MoreFacebook Stats that Every Social Marketer Should Know
With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries, it’s clear that Facebook isn’t going anywhere soon
Read MoreFacebook Maintains Social Login Dominance, Slips Slightly In Mobile
Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya.
Read MoreA Marketer’s Guide To Gaining Attention On 12 Top Social Networks
In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annualSMX Social Media Marketing conference.
Read MoreA Guide To LinkedIn
LinkedIn is known as the social network for professionals, and is prime feeding ground for those looking to make connections with others in their industry.
Read More8 Reasons You Should Hire An SEO Consultant
Marketing budgets are tight at most small and medium-sized businesses these days. So, not surprisingly, there are many individuals wearing multiple caps within an organization, trying to juggle it all.
Read More8 Reasons You Need an SEO Content Strategist
Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind…
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