Six Differences Between Customer-Focused Companies and Operations-Focused Companies
Some companies really understand customer service. They know how to hire for it, train for it and deliver it. Other companies claim to give customer service, but in reality, they are grounded in an operations mentality with rules and policies that allow for little flexibility, preventing them from being anything more than just average or satisfactory.
Read MoreHow to Find Opportunity in a Paid Search Strategy
While SEO techniques are highly useful for organic searches, which in turn can drive a large amount of traffic to your site, the opportunities with paid search can be optimized to allow you to micro-target prospects and consumers.
Read MoreHow to Improve Online Shopping User Experience
Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers.
Read MoreHow to Identify Key Competitors in Marketing
One of the first steps in developing a successful marketing strategy is identifying and analyzing your fellow competitors. You can do this through detailed market research, including surveys, Internet searches and going through the sales process with another company. If you do not know who your competitors are, it is likely that someone else can offer a competitive advantage, for example, a better website or the same product at a lower price.
Read MoreSEO, Social & Email: 10 Best Practices
The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating the maturity of your organisation’s digital marketing strategy.
Read MoreHow to Make Content Marketing Your Recruiting Machine
Ask any growth-minded entrepreneur, and he will tell you that people are the lifeblood of his business. Dig a little deeper, and that same entrepreneur will tell you that hiring, retaining, and motivating great people is one of the most difficult — and at the same time, most rewarding — facets of growing a business.
Read MoreMobile Marketing Tips
Did you know that mobile marketing can increase your sales up to 20%? Mobile devices have entered the market in 2013 stronger than ever. It is estimated that there are 5.9 users of smartphones and other mobile devices in the world already, which amounts to 87% of the world population.
Read MoreAdequate link building practices
One of the most important things in search engine optimization today is link building. Google uses an algorithm that measures a website’s relative importance by the amount of links it has. Therefore, an adequate link building will give you a higher ranking in searches, thus attracting more traffic to your website.
Read MoreHow to Talk to Women… in Social Media
Social media have become the integral part of women’s lives all around the globe. For businesswomen, high school and university students, mothers with babies and children of all ages, enthusiasts of sports or handicraft. Find out how you can use social media to learn more about your female customers, participate in fruitful conversations and build trust for your brand.
Read More11 Important SEO Experiments You Need to Know About
If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business owner, then you are probably aware of the fact that SEO cannot be viewed as an exact science. The Internet is subjected to a constant change, and you simply need to adapt your knowledge and techniques with its ongoing development. This article will provide you with 11 experiments of that have been tested for their SEO efficiency – we will tell you which techniques are successful and which are less effective.
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