Category Archives: Marketing & More

8 Reasons You Need an SEO Content Strategist

Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind…

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Avoid These 5 SEO Faux Pas

You may have read our posts praising the virtues of creating engaging content, and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments.

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7 Tips for Online Content Creation Success

Online content creation is not just about flexing your grammar muscle and sporting how skillful you are with the use of words. The goal of all the content published online is to engage readers in a way that they feel encouraged to take some specific action

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10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix.

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6 Ways to Create Rocket-Fuel Content for Marketing Automation

Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content.

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Social Media Survival Guide

Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business.

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4 Ways to Use Pinterest Place Pins for Your Ecommerce Site

Pinterest recently introduced a new way to pin exciting things—the Place Pins. These allow people to mark cool spots both locally and around the globe, create travel itineraries, share fun facts about their hometowns, and just generally have some fun with Pinterest.

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How to Tell the Difference Between Social Media and Traditional Marketing

Social media marketing is almost taking over the traditional marketing landscape due to its cost effective nature and interactivity.

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3 Highly Effective Word-of-Mouth Marketing Tactics

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face.

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Build Customer Loyalty and Trust with These 4 Simple Emails

Congratulations! You have a new sign up to your email list.

Now don’t blow it.

With one wrong step, this new person on your list may decide they don’t want to hear from your business anymore. They’ll unsubscribe from your emails, and you’ll lose contact forever.

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