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7 Tips for Online Content Creation Success

Online content creation is not just about flexing your grammar muscle and sporting how skillful you are with the use of words. The goal of all the content published online is to engage readers in a way that they feel encouraged to take some specific action

10 Things B2B Marketers Should Be Doing On Twitter

Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. “My customers don’t use Twitter.” “Twitter is for consumer brands.” “Twitter is for teenagers.” Excuses. I’ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix.

6 Ways to Create Rocket-Fuel Content for Marketing Automation

Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content.

Social Media Survival Guide

Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business.

4 Ways to Use Pinterest Place Pins for Your Ecommerce Site

Pinterest recently introduced a new way to pin exciting things—the Place Pins. These allow people to mark cool spots both locally and around the globe, create travel itineraries, share fun facts about their hometowns, and just generally have some fun with Pinterest.

How to Tell the Difference Between Social Media and Traditional Marketing

Social media marketing is almost taking over the traditional marketing landscape due to its cost effective nature and interactivity.

3 Highly Effective Word-of-Mouth Marketing Tactics

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face.

Build Customer Loyalty and Trust with These 4 Simple Emails

Congratulations! You have a new sign up to your email list.

Now don’t blow it.

With one wrong step, this new person on your list may decide they don’t want to hear from your business anymore. They’ll unsubscribe from your emails, and you’ll lose contact forever.

Build an Email List That Loves Hearing From You: 5 Guiding Principles

An email list that consists of a large number of responsive, engaged prospects and customers is one of the most powerful marketing assets a small business can have.

3 Social Media Time-Saving Tips for Business Owners

“Time is money!”
It’s a saying that you’ve probably heard over and over again, but have you ever actually thought about the meaning behind it?
Constant Contact conducted a survey where we asked small business owners how much an hour of their day is worth, and it turned out to be a whopping $273!
The astonishing thing in that survey was not just the value of time, but the fact that those businesses spent approximately 33 hours per week on marketing activities.
That’s a lot of time … and a lot of money.
Social media is a large part of most businesses marketing efforts, and it’s one that can easily take a great deal of time. What if there were simple things you could do to help you dedicate less time to social media and more time to other parts of your business?
Here are three tips you can use today to get some extra hours back in your day:
1. Curate content.
There are many different official definitions for curating content, but curated content is simply the act of sharing content written by someone else. This allows you to increase the amount of information you’re sharing with your target audience, and make sure to never forget to give the author credit for their work.
Many small business owners worry that if they’re not sharing their own content on their social media channels they’re plagiarizing; but the fact is, as long as you give credit to the author you’re in the clear.
Curating content allows you to save time by no longer having to create every single piece of content for every social channel you are on. Plus it’s a great way to build relationships with other experts like you.
Best practice suggests that you should be tweeting between 5 and 9 times a day, and posting on Facebook once or twice a day, the only way you will truly reach that goal is by mastering the art of curating content.
Tip – Use an RSS Reader to comb through multiple blogs on one website.
2. Find tools to manage and schedule updates.
If you’re hopping from platform-to-platform to engage with your audience, too much of your time is being spent moving around the internet. That’s where social media management tools can help.
Tools like Hootsuite and MarketMeSuite allow you to engage with all your social networks from one convenient location.
Once you’ve set-up one of these tools, there’ll only be two places you’ll need to look for engagement on the internet: your social media management tool and your inbox. Talk about a time saver!
Management tools also have one other feature that can help you save time while implementing your social media strategy … scheduling!
Using management tools, you can schedule for many different social media accounts in one sitting. Your social media accounts will now be active, even when you’re too busy to be sitting in front of your computer.
Tip – Don’t set it and forget it. Take some of your new-found time to interact with others in real-time and create relationships through conversations.
3. Go mobile.
With most of us owning a smart device these days, you no longer have to be at your computer to create social media content.
When you’re sitting in a coffee shop before your busy day begins, pull out your mobile device and schedule content before you’re too busy to think about it.
Use apps like Feedly for curating content, the Hootsuite app to manage your content, and PicStitch to create collages to share immediately with your social networks.
There are also apps like Pocket, which let you store all of the great content you find online in one place, until you’re ready to share it.
With these apps in your back pocket, you will find your busy day a little more relaxing. Knowing that you no longer have to carve out time to schedule social media content, will give your extra time to be more engaged once your followers start to interact with your content.
Tip – Take pictures of your business and employees throughout the day, create a collage and upload them as a new piece of social content.
To save even more time, you need to stop over-thinking social media.
We tend to over-think most things we do, especially when it’s business related.
One of the biggest advantages to being a small business owner is the authenticity you can give your brand. Be yourself, be real, and be honest; you’ll find social media takes a lot less time when you just share what represents you and your brand.
Something as simple as asking your audience a question can do the trick; and it shouldn’t take you longer than a couple minutes to come up with.
Don’t forget that practice makes perfect.
Social media is no different than most other things you do. With practice, and some time, that it will become second nature and eventually easier. The more you schedule posts, engage with comments, and curate content, the faster you’ll find yourself being able to get it done.
Rome wasn’t built in a day, and your social media strategy won’t be either, but if you use these tips, you may just find yourself having fun with it instead of struggling to find the time to implement it.
Do you have any social media time-saving tips? We want to hear about them in the comment section below.
By : Kristen Curtiss

Category Archives: Marketing & More