About the client
Gusto Furniture is a family-owned company that produces luxury furnishings with the finest elaborate quality. Since their beginning in the l970s, they have been dedicating themselves to providing glamorous classical furniture crafted with in-depth impeccable designs.
Their products are manufactured in their own workshops and mills. During the production phase, they proceed only with natural wood used by talented craftsmen. Their sample models are neatly designed by Italian & European designers. They are the partner of choice to many governments regarding furnishing public institutions, governmental buildings, presidential palaces and more.
Challenge
Gusto Furniture has been operating in Shariah-UAE since 2002, and their services have entered Dubai via a luxurious Brand Room located in Bur Dubai.
Since they’re planning to expand more in the region, they didn’t want any elements to frustrate their motivation, not even the absence of a strong company profile tailored to the region’s customers. To make the most value out of their marketing budget. Gusto Furniture came to UCT with a request to reshape their introductory materials in an eye-catching manner that conveys the art behind the furniture manufacturing niche.
Solution
After careful planning, UCT’s professionals set out to create a dedicated design for a company profile that showcases the furniture manufacturing industry in its finest, while demonstrating Gusto’s capability, various styles, comprehensive services and projects’ scope.
To guarantee to give our client the competitive advantage, we’ve centered the design on their uniqueness, individuality and what can’t be found anywhere else. The profile’s composition radiated stark quality and elegance. Their fondness for the boutique styles is clear in the profile, as well as their exclusivity.
The time we’ve dedicated to getting to know Gusto Furniture well was a beneficial investment. It enabled us to truly capture the company’s essence and reflect it to potential clients in a simple yet thorough manner.
Result
Gusto’s decision to choose UCT among dozens of competitors turned out to be the right choice. The material we’ve designed was the missing piece Gusto have been searching for to complete their marketing efforts in the region. Not only their advantage over similar providers became evident, their trading mechanisms became easier as the profile helped the region’s traders/customers to understand Gusto’s services, specialties, and characteristics.
