Ideas for online marketing
You have to bear in mind that the user doesn’t conform to whatever thing. First of all, because with the pass of time we become experts in searching and buying what interests us on the internet. In the second place, because companies understand all the market possibilities that the world wide web offers and compete for them in order to be the one that gets the client and his wallet. Marketing online is a very powerful tool that if used wisely will bring you a lot of clients and will give you visibility in the internet world. Treat as best as you can your customers, give them solution, create a design that will make them feel comfortable and optimize your website for mobile devices – this is the success formula. The problem is that a lot of those companies, although trying to offer better services than the competition, they don’t know what to do in order to get clients, that’s why their efforts are often useless. When trying to stand out and position your company in the online market, regardless of the services you offer, it’s good to have in mind certain aspects. How to start online marketing When you start a business you have various priorities, but maybe the one that most worries you is marketing. How do you let people know about your business? How do you get your first sales? What will you marketing strategy be? Here are some tips: Tools for keywords. It helps you understanding the traffic that keywords have on a monthly basis according to Google and suggests you additional keywords similar to the ones you’ve introduced initially. Traffic estimator. It allows us to understand the traffic that we could buy through the AdWords platform for a certain budget. Create a blog. In order to offer quality article contents and improve SEO you have to create a blog, the visitors will appreciate that original content you give away. Its aim is subscription of the clients. The blog must urge them to this small investment. It’s obvious that we want to sell and the fact that they subscribe to the blog, it’s already a big step. E-mail marketing campaigns. One of the most important weapons you have is quality e-mail marketing. Your registered clients expect something more. You must communicate with them for them to buy something from you and that they will want to do it later. Through e-mail, you create a certain liaison. Besides, you remind your client that you want to be useful to him. Free online marketing courses If you want to learn about online marketing, but don’t have the necessary budget to do it, you can always find free marketing courses on the internet. Here are some suggestions: Innovation, markets and industrial change at the Open University. Students that are taking this course look at the roles of production and sales on shaping markets. The topics that cover in the course include costs, technology, network externalities as they relate to markets and industry life cycles. Entrepreneurial Marketing at MIT. This course clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. At this course, there are two major questions: 1.Marketing Question: What and how am I selling to whom? 2. New Venture Question: How do I best leverage my limited marketing recourses? Ohio Direct Marketing Podcasts. Podcasts that are offered through Ohio State University allow online students to gather expert knowledge on Ohio marketing trends and practices. Video and audio podcasts cover topics such as consumer direct marketing strategies, trends, bringing the customer, back and responding to growth. By:Helena
Read MoreMarketing tips for small business
If you have a business nowadays, you want to be online. But being online doesn’t just mean to appear in some directory or even to have a poor website with your company’s details. You must be proactive and make the most of your resources to optimize your business possibilities online. Here are a few tips to help you do this. SEO Search engine optimization is a tool that focuses on website searchability and optimizes its results by following a series of strategies. A good SEO strategy will help your business improve the reach of your website and attract visitors to your products. You can either do it yourself following tips and advice found in the internet (for instance, in Google’s Webmaster Tools), or hire a company to do it for you (most marketing and advertising agencies nowadays provide this service). Google rank As you may know, Google is the most visited website in the world, and its rank of websites not only determines which are the best websites to visit, but also which are the most reliable ones. This is a very useful tool in order to make your website popular and thus attract visitors. You can score better in Google rank with a good SEO strategy, or you can simply follow advice from Google to do so. Mobile-friendly More and more users access the internet using their mobile phones today. But mobile users, searches and content display differ significantly from their desktop counterparts. It is always a good idea to have a mobile-friendly version of your website, optimized for mobile devices and to pay special attention to mobile users. Social media Social networks are a very important part of the internet experience for business. Millions of users every day get connected through Facebook, Twitter, LinkedIn or Google+ to cite some examples. So your company’s presence on these networks is essential for business. Simply informing of your latest moves, any offers you may have, or engaging your visitors in contests and promotions will boost your business enormously. Ads And last but not least, advertising. You can either make your website profitable by monetizing it through ads, or you can advertise your own products in other websites. There are agencies to help you do this easily, or you can choose to do it yourself with Google AdWords. By: Helena
Read MoreMobile Marketing Tips
Did you know that mobile marketing can increase your sales up to 20%? Mobile devices have entered the market in 2013 stronger than ever. It is estimated that there are 5.9 users of smartphones and other mobile devices in the world already, which amounts to 87% of the world population. With around 1.5 billion users, mobile websites are also something to consider. China, the United States or India are some of the countries with a higher smartphone penetration rate, and mobile websites creation is a growing market. 70% of users are more inclined to purchasing products and services from websites that are optimized for mobile, while a similar percentage gets frustrated when they are not or, what’s worse, they turn to the competition for that same product or service. In the same way, having a mobile-optimized mobile version of your website can make activity and sales on your website improve. 7 out of 10 businesses have already confirmed that this is true, and the rest are getting up to speed to implement a good mobile marketing strategy that can help them achieve the same results. Tablets are also something to consider when creating a mobile marketing strategy. More than 14% of people in Europe own a tablet, and these figures go even further up if we look at people between 18 and 24, reaching 25%. These figures only show that smartphones, tablets, and all other kinds of mobile devices are a trend that is here to stay, and highlight the need to adapt to mobile strategies in order to provide consumers what they are looking for. Mobile Marketing Tips for Small Business So how can small, local businesses take advantage of these facts? Here are three easy steps that they can follow which will help them make the most of mobile marketing while spending less time managing marketing tools. Get discovered: make sure customers can find you on mobile search engines and apps. More people use their mobile phones to surf the internet every day, and local searches are preferred by mobile users. 88% of consumers who search for a local business on their mobile device, act within 24 hours (phoning, going to that business or shopping online). So you want to make sure they find you when they perform the search. But 50% of local searches are carried out outside of search engines. Mobile maps and directories are an important part of your SEO when it comes to local searches. Here are some tips to help you optimize your business for local searches: Run a directory report. Some companies like LocalVox can help you see whether you are listed on the main directories, so that you can know which areas you need to put your efforts in. Create a Google+Local page and otimize it including the categories where you want to appear, using keywords and descriptions to improve SEO. Create your Yelppage too, and optimize it for SEO in the same way as above. Bear in mind that Yelp and Google+Local reviews are an important marketing tool. Identify where your customers come from and target them. Targeted advertising is more cost effective. By identifying where your most likely customers come from and implementing a marketing strategy aimed especifically at them, you will be ensuring that it is more effective and less expensive than a broader, general marketing strategy. In the case of local businesses, customers are frequently people living, working and playing in the area surrounding the business. But most small businesses aren’t prepared for mobile ad targeting. Mobile targeting needs to be integrated within a greater strategy in order to leverage mobile redemptions. It’s not only about the clicks –emails and social follows are important as well, as they provide longer term value. Also, mobile marketing is cheaper than traditional marketing (it costs 47% less on average). You can use coupons with offers that the users need to redeem, collect email addresses to inform users of future offers, or any other mobile marketing strategy. Mobile optimization is important. 60% of local businesses have websites, but 40% of those websites don’t even include a phone number on them, let alone be mobile optimized. Having a website that is efficiently displayed on consumers’ mobile phones means that these consumers will be comfortable visiting it, which will in turn mean a higher interaction and conversion for the business. However, only 6% of local business websites have a mobile-optimized website. This is expected to grow up to a 20% this year, in the meanwhile local businesses are losing sales due to this lack of optimization. A mobile website means an improved local search engine optimization (SEO), and provides a better user experience, which will ensure that those users return to it on future searches. It also gives your business a professional look, which is always good. Most business owners are reluctant when it comes to creating their mobile website, but they need to know that it doesn’t have to be hard or expensive. There are a few options: Creating a new website from scratch. You can create one single website that adapts to all kinds of devices (smartphones, tablets, smartTVs, etc.) using one single set of code, thanks to the responsive web design technology. This way, your website will be optimized for all devices. If you already have a desktop website and only need the mobile version of it, you can choose to develop a mobile website with a tool like Onbile . This doesn’t mean that you will have two separate websites: you can easily insert a redirect code, so that browsers identify whether the user is accessing it from a desktop computer or from a mobile device, and redirect the user accordingly. This will ensure you mobile search engine optimization, and work to your advantage on marketing your business. By : Helena
Read MoreAdequate link building practices
One of the most important things in search engine optimization today is link building. Google uses an algorithm that measures a website’s relative importance by the amount of links it has. Therefore, an adequate link building will give you a higher ranking in searches, thus attracting more traffic to your website. A good strategy is essential to a good link building, and you must take into account things like keywords or methodology. You can use Google suggestions or AdWords keywords feature to find out what are the main words used in your field of business, so that you can address them and provide users with what they are looking for. Despite being very straightforward, we must ensure that we are using the right methodology to build links. Two-way links used to be important, but since the way search engines treat them has changed, it’s not anymore. So it doesn’t matter that the web you’re linking to doesn’t link you in return, as long as your link to them is well done. Also, social networking (Twitter, Google +, Facebook…), forums and article directories function also as a technique of building links for your website. You need to analyse your website needs and make a use of links accordingly. How to make proper linking Here are some tips to make a proper linking in your website: Only insert relevant links: If your links do not provide relevant information, do without them. Insert links in relevant words: Be careful with where you are inserting the link. It’s better to insert it in a text that is short and descriptive than in “click here” or a very long sentence. For instance, if you are talking about a book, it’s better to insert the link in the name of the book. Links aren’t essential: Links provide further information, they shouldn’t be needed to understand the text. Keep linking to a minimum: If you provide a lot of links, the reader will be lost amid so much information and will not know what to follow. Provide only relevant links. Do not alter or hide your links: Readers should be given transparency in linking. Don’t hide adverts in them or use plugins like Snap.com. By: Helena
Read More11 Important SEO Experiments You Need to Know About
If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business owner, then you are probably aware of the fact that SEO cannot be viewed as an exact science. The Internet is subjected to a constant change, and you simply need to adapt your knowledge and techniques with its ongoing development. This article will provide you with 11 experiments of that have been tested for their SEO efficiency – we will tell you which techniques are successful and which are less effective. 1. Twitter and Google+ influence the search results The test: When the real time search results were introduced by Google, the sudden result was that Twitter tweets became an inevitable part of the results. However, Google derogated those results shortly after they were introduced. This test is focused on finding out whether Twitter is still influencing the Google search results, by centering around one tweet that links to an un-indexed URL. Conclusion: The results from this experiment clearly indicated that there still is a significant number of aggregator sites and scrappers that make it to the search results because of Twitter, although a little slower. When it comes to Google+, its evolution from social to search seems to be much faster and the results become available on the search engine within minutes. 2. Plain text URLs without links The test: When an academic text or scientific paper is produced, the links should be spelled out according to the convention. They are simply written with no effective link. Does this make a difference for Google? Conclusion: This experiment didn’t end with positive results on the matter. There aren’t a higher number of Internet users attracted to the new URL when compared to a situation in which the plain text URL wouldn’t be present. 3. The test of high volume blogging The test: The traffic numbers of the website of a small financial business were totally flat for few months. When the website started an effective Internet marketing campaign, the developers started combining social media with regular posts in order to reach increased website traffic in long term. They were blogging continuously for 100 days and observed the effects. Conclusion: When the small business owners started blogging, the numbers of their website traffic came up immediately. This test results with doubtless positive results – better search engine optimization results from increased content! 4. PageRank variation founded on link number The test: Is a certain site’s backlink effectiveness affected by the number of outgoing links featured on a site with high authority? Two new sites were used for this experiment, and a single backlink was added on two authoritative sites. The first site had thousands of links; and the second one had a humbler number of links. Conclusion: This experiment resulted with the conclusion that the number of existing backlinks that are available on the site doesn’t have a serious impact. 5. SEO and uppercase letters The test: The same keyword search typed in capital and lowercase letters results with a different number of hints. This fact indicates that the search engine distinguishes uppercase and lowercase letters. Would a post be ranked higher with the help of capital letters? Conclusion: This test showed that the ranking is not affected by the capital or lower letters. However, the capital letters have an effect on the URL – if it contains capital letters, it is probable that there will be a higher number of results. 6. Content hijacking The test: Google’s algorithm has a principle that it doesn’t display duplicate content in the search results. However, there is a possibility for the site that has copied content to hijack that content and appear in Google’s results, causing the site with genuine content to stop being listed in the results; if the copying sites get a higher number of backlinks. Conclusion: This test turned out positive results. However, Google has some defenses that are able to prevent this unethical action. 7. An update penalty recover The test: Is it difficult to recover from an update penalty? The test analyzes data before and after a Google update. Conclusion: It is very difficult to recover the positive SEO results after a Google update and it certainly takes a significant amount of time. However, it is possible to recover the previous rankings if the SEO strategy is consistent and effective. 8. The Google+1 button’s value The test: The Search Plus My World feature by Google was supposed to make Google+ a more important factor for Google’s listings. Does this work? Conclusion: A few +1 hits are not significant and they don’t provide any difference in the Google rankings. However, this feature does have an importance from another point of view. When an Internet user likes your Google+ page, it will come up on top for all of their friends. 9. Quick rankings for a brand new site The test: Smaller sites have a very hard time achieving high ranks after the Penguin update. Is it possible for a brand new website to get high rankings for a keyword quickly? In order to test that a brand new website was followed, with a number of backlinks featured on sites with high authority along with a specific keyword with similar phrases. Conclusion: This strategy was proven as very effective. The subject of this experiment reached a high rank for the specific keyword. 10. Experimenting with negative techniques of SEO The test: We often hear online marketers saying that we should stay away from methods that aren’t approved by the search engine, as they can cause the affected site to lose its rankings. For the experiment, a 3rd-positioned site for a certain keyword was subjected to a large number of spam links. Conclusion: The warnings are true! The site subjected to this experiment fell down to the 14th position on Google’s search results for the same keyword. 11. Replacement of non-informative titles The test: Not everyone knows that Google can actually
Read MoreTips for E-commerce Websites
E-commerce websites are rapidly increasing in order to accommodate the diverse needs of a growing e-clientele. More and more people are noticing that purchasing from the web saves both time and money and as a result the e-commerce community is becoming more and more competitive. A unique feature of an e-commerce website -as opposed to regular in vivo communities- is that the products keep changing and consequently so is the content, increasing the challenge to keep up with effective SEO practices. Although it might be difficult to tackle the issue of SEO practices for e-commerce websites in one article, here are some tips that will definitely help you improve your site: Architecture and Internal link building Pay attention to the difference and complementary qualities between internal link building and link architecture. Although, both are essential for increased SEO, it is imperative that the site architecture factors in search engines right at its initial design. This will allow for increased traffic to be directed towards the site which will in turn improve the internal link building capacity. Clean URLs A clean URL, that is easy to read and free of query strings can make a big difference both in the traffic directed to your e-commerce website as well as in terms of enhanced usability as it would be much easier for users to remember and share your product’s URLs. Both people and search engines prefer clean URL’s and it is true that a search engine will identify and list relevant URL’s to a particular search query. Mobile design More and more users are accessing the web through mobile and tablet devices and this fact should be taken into serious consideration when optimizing your e-commerce website. Providing a responsive platform of your e-commerce website will ensure that your content is accessible through any device , without having to build separate sites, by simply investing in the one you already operate. Frequent usage of Webmaster Tools for errors Webmaster Tools carry several features that can help you improve your site for search engines as well as visitors. Although you can’t technically prevent all 404 error pages, you can utilize Webmaster Tools to minimize their occurrence and create a more reliable answer for search query. Content marketing with blog Undoubtedly quality content is essential to attract customers; it shouldn’t however come at the expense of proper SEO as it would be buried in the search results. Try to connect your content with effective SEO practices by providing internal links to your products, frequent updates and keyword targeting. Usage of schema.org Utilizing standardized markup for your HTML can provide your e-commerce website with the microdata needed to facilitate the information on your web pages more effectively so they can produce results that are relevant to users’ search queries. Utilizing Schema.org frequently will assist in developing a standardized markup strategy which will align with your optimization efforts and your traffic goals. Products description Each product on your e-commerce website should have a unique description which will ease user visibility and quick decision making. Although some of your products can be similar there are ways to enhance their usability by adding slight different descriptions that can make the difference between 2 similar products. The description should be kept relatively short (60-80 words) and should offer enough quality description that will direct your customers to make informed purchasing decisions rather quickly. In conclusion, one can see that although e-commerce is a challenging field to enhance optimization practices, it is however possible, if some tips are taken into account and implemented. When building or re-building your e-commerce website you don’t have to “re-invent the wheel” to make it SEO and user friendly, you just have to adjust what’s already out there and make it work for your unique needs and clientele. By: Kostas Tsiamis
Read MoreThe importance of social signals for your SEO
There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the <h1> <h2> etc.), the quality of the content (in other words, the fresh quality content within a website), the anchor text, the keyword density, the overoptimization, the level of keyword stuffing, (if you have) duplicate content, the quality of backlinks, the time spent on a website, the website architecture, are just some the 200 factors, or more that have an effect on your site’s rankings. All these factors ideally combined together can bring you optimal results. One relatively new factor that plays an increasingly important role –and probably in the near future, within 2013, an even greater role- are the social signals that come from social networking sites, microblogging services, social bookmarking services such as Facebook, Linkedin, Twitter, Pinterest, Instagram, Stumble Upon etc. How do social signals work? In a very simplified way, this is how they work: Within the above factors it is important to highlight the fact that all the above social networks are interlinked… In other words when a user posts a comment on Pinterest (depending on his/her influence within the online audience), he/she can further share this comment on Twitter and Facebook and reach an even greater audience and this audience (from Twitter, Facebook), can further reproduce and disseminate the original comment from Pinterest through their social media channels. In simple words this is how it works: Corporate account on Pinterest -> User leaves a comment on Pinterest -> The user can share its comment on Twitter& Facebook -> Some of the user’s (depending on his/her influence) friends and followers see the comment and disseminate the original comment through their social media accounts. Another factor that applies in cases like Twitter, g+, Pinterest, is the analogy of followers and following. One element that is taken into consideration by search engines is the authority of a business (or a person). It can best be depicted by the analogy of those you follow and you are being followed. For example, on Twitter, if you follow 10 users and you are being followed by 10,000 users it is obvious that your company/business (or the individual) is an influencer in its field and the content that is being shared is considered trustworthy and reliable. Why? Because the content of your business is shared by thousands of users in a non-spammy way (in other words all these RTs are not paid actions from the other users but organic actions) As of 2010, major search engines like Google and Bing have publicly admitted that social signals are another ranking factor. This means that when your content is being shared by other users via social media channels, it consists of a social vote of confidence of users to your account. In order for a company to improve its social SEO position, there are 2 ways: through off-site optimization and through on-site optimization. Onsite Optimization Social Bookmarking Services and social media icons There are more than 250 social bookmarking services throughout the web. All these services promote content that is updated on a daily basis. If the content is promoted, and if other users find it interesting and worth sharing then it is likely that you will see a high spike on your graph line on Google Analytics and in some cases it is attributed to the high traffic that was generated (no more than 1 or 2 days) by social bookmarking services like Stumble Upon. The use of official social media icons ( like Facebook, Twitter, g+) etc, can show you how sharable this content is: Also, within the measurement of your social media optimization (onsite) you will be greatly helped by the WuzzRank Calculator of Web SEO Analytics which shows how popular your webpages are. By:Vagelis Varfis
Read MoreHints and tips for a successful PPC campaign
You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively. But probe a little deeper into the process, and there are nuances that are worth considering if you want to take your PPC campaign to the next level – here are just a few of the elements that go into crafting a successful campaign. Bid Optimisation Just because you’re paying for each click, it doesn’t mean that all ads – and all clicks, for that matter – should cost the same. Don’t confuse ‘optimising’ your ad spend with cost-cutting; Pay per click marketing is a process driven by expenditure, and it could be that the optimal move in terms of raising ROI is to bid more money on a more competitive keyword. Equally, it could be that the maximum ROI is achieved by cutting your total bids and focusing on niche terms with low levels of competition. The secret is to know which approach works in your industry – and if you’re not sure, to allocate some budget to testing the different options and finding out which is best. Ad Text Optimisation PPC ads might not be as prone to the vagaries of SEO as ordinary page text is, but they can be optimised in other ways. You only have a very limited character count, so make sure every word is working for you – grabbing the reader’s attention, portraying your product or service in a positive light, and urging them to act on any purchase intention they may be feeling. In a very small space, you have to make your pitch and seal the deal, so eliminate any wasted words and make sure yours is the ad they act upon. Landing Page Optimisation Remember, once somebody clicks on your ad, you have to pay the relevant bid amount whether or not they then make a purchase – so make sure you’re not missing out on potential revenue once they arrive at your site. Dedicated landing pages are a good way to deliver relevant sales content to your new arrival, rather than simply sending them to your homepage along with all of your organic search traffic. Optimise your landing pages like you would any other content – there’s no reason why they shouldn’t show up in organic search results too – but definitely make sure you’re doing everything you can to make a sale, with persuasive copy and a clear call to action that makes it as easy as possible for your prospect to convert into being a paying customer. Test, Test, Test Finally, recognise that the PPC landscape, like the search landscape as a whole, is ever-changing. A keyword that is competitive today might not be tomorrow, and vice versa. Don’t find yourself, in a year’s time, driving PPC traffic to a page whose text was only ever going to be relevant for six months. Keep running tests, comparing ad copy and landing pages, and tweaking your bids to maximise ROI, and you can keep your PPC campaign profitable indefinitely. By: webseoanalytics
Read MoreAre You Layering “SEO”? You Should Be!
SEO isn’t what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That’s because there’s been a shift toward Search Marketing Integration (SMI) or “layering.” This concept is forcing digital marketers to become master collaborators who can effectively utilize cross-departmental initiatives to fuel a rise in organic visibility. The credit for this idea has to go to Rand Fishkin, CEO at search-software company Moz. During a conversation with Rand, I asked him whether the term SEO was still relevant. He explained that, rather than looking it as something distinct and isolated from your other business and marketing initiatives, you “need to add SEO as an important review layer on top of all of those other things.” I think this is a really good way to conceptualize how SEO needs to be integrated into all aspects of your business to have the greatest probability of success. It really helps to visualize these concepts, let them sync in and “get it.” In order to become a master collaborator and get the most out of your search efforts, it helps to break your collaborative efforts into four distinct areas: 1. Interaction The first thing every successful digital marketer must do is learn to interact with the different departments within their organization. This has to be done regularly and consistently in order to produce results. The only way to discover the SEO opportunities that exist elsewhere in your organization is to communicate with your colleagues and actively undercover them. This includes attending cross-departmental meetings, happy hours and formal training sessions. You can even uncover SEO opportunities during conversations at the water cooler. 2. Persuasion Once you’ve had a chance to interact and identify opportunities, you need to motivate your colleagues to help you achieve your goals. The best way to approach this is to find a champion within each department. I won’t bore you with tactics for motivation, but it’s vitally important to have a friend that can communicate initiatives from within their department. Having a reliable ‘point-of-contact’ can drastically help you turn ideas into actions and push your initiatives up the priority ladder. 3. Organization This is probably the most difficult part of mastering the art of cross-department collaboration. Unless you are organized right from the start you will find yourself struggling to organize and motivate your ‘helpers’. In most cases it’s best to put the infrastructure in place right from the beginning – before you even start approaching people from other departments. There are some great tools you can use to help with this process including digital project management tools like basecamp , collaboration tools like tracky and idea organization tools like mind map. The simplest way to get started is to create a spreadsheet that will document all of your opportunities. You’ll want to create tasks for regular communication (weekly check-in emails with ‘helpers’), ongoing lists for all SEO opportunities, dates for timely opportunities, rating mechanisms for prioritization and a list of actions items for each new opportunity. 4. Implementation The implementation process will vary based on the nature of each new SEO opportunity. Some things will be easy low-hanging fruit that can be accomplished quickly, like updating a press release. Other opportunities will take an incredible amount of time and effort like collaborating with your engineering department on creating an interactive site widget that can be used for link building purposes. The systems you put in place need to be designed to handle tasks at each end of this scale. The search marketing world has changed. Content is still king and link building is still queen (debatable), but collaboration is the key to both crowns. To make sure you publish content that delivers value to visitors at every point in the sales cycle, you need to collaborate with departmental colleagues across the organization. By approaching this ‘integration’ in a measured, organized way, you can increase the probability of success. BY Brad Miller
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