Adequate link building practices

June 1, 2014
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Adequate link building practices
One of the most important things in search engine optimization today is link building. Google uses an algorithm that measures a website’s relative importance by the amount of links it has. Therefore, an adequate link building will give you a higher ranking in searches, thus attracting more traffic to your website.
A good strategy is essential to a good link building, and you must take into account things like keywords or methodology. You can use Google suggestions or AdWords keywords feature to find out what are the main words used in your field of business, so that you can address them and provide users with what they are looking for.
Despite being very straightforward, we must ensure that we are using the right methodology to build links. Two-way links used to be important, but since the way search engines treat them has changed, it’s not anymore. So it doesn’t matter that the web you’re linking to doesn’t link you in return, as long as your link to them is well done. Also, social networking (Twitter, Google +, Facebook…), forums and article directories function also as a technique of building links for your website. You need to analyse your website needs and make a use of links accordingly.
