Padel street

About the Client

Padel Street is a dynamic and fast-growing sports facility specialising in padel tennis, offering first-class courts and training programmes. The club aims to create a community around the sport by providing a fun and engaging environment for both amateur and professional players. Padel Street focuses on delivering high-quality training sessions and tournaments, while fostering a vibrant and inclusive culture within the padel community.

Challenge:

Padel Street wanted to leverage its social media presence to attract more players and highlight its unique training offerings. The challenge was to create engaging and engaging content that would capture the fun and dynamic nature of the sport, while demonstrating the club’s professionalism. Additionally, the content needed to appeal to both individual players and teams, while emphasising the inclusivity of Padel Street’s offerings.

Solutions:

UCT approached the project with a creative and strategic mindset. Our design team worked closely with Padel Street to understand their objectives and audience. Key solutions included:

 Visual Identity: We designed a vibrant and dynamic social media template that reflected the fast-paced and fun aspects of padel. The designs featured bold colours, dynamic imagery and clear messaging to appeal to players of all levels.

Results:

The pilot project was a huge success, resulting in increased engagement across Padel Street’s social media platforms.

The new designs were more visually appealing, drawing more attention to Padel Street’s social media accounts. The vibrant designs and dynamic colours effectively captured the energy of the club and the excitement of the game, making the content more impactful and engaging.