Leeha Store Branding

About the Client:

Leeha is an emerging online beauty store that aims to provide high-quality, affordable beauty products to a diverse customer base. With the goal of empowering individuals by enhancing their natural beauty, Leeha offers a wide range of skincare, makeup, and personal care products. In 2020, Leeha sought to establish itself as a trusted and recognizable brand in a highly competitive market and reached out to Unlimited Creativity Technology LLC (UCT) for branding assistance.

The Challenges:

The challenge Leeha faced was twofold:

1. Create a distinct brand identity: As a new player in the beauty industry, Leeha needed a distinct and memorable brand identity that would resonate with its target audience and set it apart from competitors. The brand needed to reflect its core values ​​of affordability, quality, and empowerment while maintaining a modern and stylish aesthetic.

2. Consistency across digital platforms: To build a strong online presence, Leeha required consistent branding across its website, social media channels, and other digital platforms. This consistency was essential in strengthening the brand and ensuring that customers had a cohesive experience at every touchpoint.

The Solution:

UCT, known for its holistic approach to digital branding, took on the challenge by developing a comprehensive brand strategy for Leeha.

1. UCT’s brand team worked closely with Leeha to define the brand’s personality, tone, and visual identity. They developed a modern, sleek logo that embodied Leeha’s focus on beauty and female empowerment. Along with the logo, UCT designed a color palette, typography, and visuals that would be used across all digital assets to ensure brand cohesion.

2. To further differentiate Leeha in the market, UCT created a unique brand voice – friendly, empowering, and easy to engage with. The messaging focused on self-care, promoting affordable beauty, and resonated with a broad demographic of beauty-conscious consumers.

The Result:

Thanks to UCT’s holistic brand strategy, Leeha successfully launched with a strong, cohesive brand identity. Overall, UCT’s branding efforts played a pivotal role in establishing Leha as a trusted and growing brand in the beauty industry. By focusing on a unique brand identity and delivering a consistent, customer-centric brand, UCT ensured the success of Leha’s launch