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Mobile marketing sales strategy
The truth is that everyone likes to follow trends, either people and businesses. So they have to adapt themselves to what is coming. Nowadays there is a huge trend in shopping and businesses world: showrooming. Researches reveal that over 95% of customers search online to find what they need nearby. Doesn’t matter if they purchase it on-line or not, the idea is to get into the users mind, so when they buy they will remind your business and your products. Following this trend, it’s a must for companies if they want to be correctly positioned in the market, and it is hardly recommended for companies to adapt their marketing strategies accordingly. As we were telling before, customers like search before purchasing, and it is known everyday people use more and more their mobile devices for everything, so how are they going to see you and your products if you don’t have a mobile version of your website? It’s not the first time we talked about this, but if you want customers to remember you, you should do something about it, and go mobile…and the easier thing is to have a mobile website. It doesn’t matter if you don’t have one by now, never is too late, you just have to check our Uctme tool! It is really easy to create your mobile website by following easy steps and get a really similar website to your desktop one. Another tool you may want to use are Social Networks; but is not just easy as register yourself on Facebook or Twitter and create a fan page and a twitter account; if you want to get to your customers it is really important to update continuously, and not just with news or photos, you have to connect with your clients, personalize your messages, so they will feel special and unique, and will go visit your website, at the end will become loyal to you if you look after them and their needs. Everyone knows Harrods, one of the most important department stores in the world; well, no matter how big they are, they still taking care of their customers. They use email marketing to keeping update their customers, so they can exactly know which are the new products that may interest them, they promote special offers or events, so they generate expectation form people, and make them to visit their stores: online or its brick and mortar location. To sum up, I just want to say that is extremely important to go mobile if you want to be in the market, and the best way to do it is as mix of the tool we have talked about. Mobile presence will help you not just to increase your sales online, also it’s a great tool to attract traffic in-store, because despite the huge development of mobile devices, most of people still preferring shopping in classic stores. By: Tlta
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What is the internet of things
It has been a while since the Internet of Things was born, over 15 years, but from last year it has become one of the most popular development options in technology world. During these two months of 2014, in some of the most important technology meetings such as the Consumer Electronic Show or the Mobile World Congress, the Internet of Things (IoT) has been widely renowned and has also achieved the top five on the list of technology trends for the future, made by the Consumer Electronics Association. But the question around users’ minds is: what is the Internet of Things? Because big companies are talking about it but no one gives an explanation. Simplifying, the IoT is a computing concept, in which everyday physical objects will be connected to the Internet and be able to identify themselves to other devices, and communicate by transferring data. Why is this is so amazing? Easy, we will be able to manage some of our most used objects with our mobile devices: smartphones or tablets. A quick example: Samsung has developed a washing machine that includes WIFI, so users are allowed to control their laundry options from the mobile. Pretty cool isn’t it? Actually there are between 8,000 and 10,000 million devices connected to the internet, but this is just the beginning. By Google acquiring Nest , this IoT is going to growing fast, and by 2020 this number will be 4 o 5 times more. How is this IoT going to affect mobile devices? It is an important question, since we will need them to manage most of the devices that will be connected to the Internet. They will need to be more powerful, since they are going to support lots of apps for managing different things, as in the example we have seen before, we will need an app in our smartphones or tablets to control the laundry. As you probably know, last week’s Mobile World Congress took place in Barcelona, and the Internet of Things has almost eclipsed the launch of new mobile devices, and the conclusion for all known brands who where there was the same: bring technology to daily life. Furthermore, some of these large corporations showed their new products related to IoT during the event, even if it’s not clear how popular are they going to be, such as the Oral B toothbrush connected to a mobile. So, as a conclusion, we have to put our attention in the big companies and how they are improving their products, because in five years from now they will become part of our normal day, and we will have to be up to date because we are going to need some tips about how to use this new kind of technology . By: Tlta
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How to Improve Online Shopping User Experience
Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers. First of all, you have to personalize online experience for both, a first time and a returning visitors. The most difficult is to do that with a first time visitor as still you don´t have any activity to track. But there´s one tip that may be helpful: you can identify the referring site (the previous page they came from), using their search terms you can easily start to understand what their interests can be. Welcome message on your website can be used as an email acquisition tool. Choose your target users and create this message which can include a discount and, for sure, email address capture. You won´t believe your eyes how the engagement and drive conversions will increase. When talking about a returning visitor, the things are not that complicated. Even an anonymous visitor can be identified as a return visitor. Look, how it works. When they visit your website, you can see that and recognize them as “anonymous visitor XXX”. Moreover, you are informed about the clicks they made the last time they visited your page. What does it mean? It´s not an absolutely “anonymous visitor” for you any more, you have some data about them. Don´t take your time to present them personalized language and offers focused on the product they were interested in the last time. That´s how you start improving your chances of making this visitor your client: by simply showing them what they want. Welcome Back message – include messages based of their past behavior (a personalized coupon or discounts for a specific item your visitor was interested in). They don´t have to forget aboutyou. But, please, don´t be annoying. Guide your visitors and help them create better customer experience: geolocation can help you (use a banner with the nearest store location, for example). Promote store openings, sales or organize events for your clients and promote them as well. Someone has visited your website but they don´t act. What is your reaction? Ask them is they need any help via live chat, create a sense of urgency because only today, only now you have these incredible discounts and free shipping. Don´t lose a client when they already have items in their shopping cart, offer a deep discount while they are on your page. This tactic will decrease abandonment. Mobile shopping experience You have already engaged you website shoppers. What about mobile shopping users? Transact with them as well, cover all the customers across multiple devices. The keyword here is the same: personalization, but it´s different. For instance, a customer can make a specific order while in traffic, present their phone, make the payment (or use mobile wallet which is even easier) and get their order without having to wait in a line or whatsoever. Moreover, Deloitte estimates smartphone influence on department store sales to grow from up to 27% by 2016: so for every $1 that you spend on mobile, it is influencing $13 in store sales. I think it´s necessary for us to deliver an exceptional mobile experience. In a world dominated by the internet and mobile phones, we don´t have the right to forget that the shoppers seek for excitement and engagement which we can provide to them via this new technology. More and more shoppers nowadays prefer to find product info on their mobile internet, check reviews, and search for comparative prices. That´s why mobile optimized sites are critical for brands that want to retain customers. And they didn´t make us wait. Because of the visible high traffic flows from mobile, the majority of retailers already has mobile-optimized sites (IAB survey: 74% of the top 50 retailers). Multi-channel shoppers are more valuable than single channel shoppers, in every aspect: shopping frequency and basket value. It is one of the vital questions to verify whether the person browsing your company´s mobile site is a new customer or the same one. And then it´s quite important to have this mobile customer an active social networks user to share your ads and information at no additional cost for you. Don’t let your customers have a mediocre shopping experience this hot and awesome summer. They should find what they are looking for. Just help them a little bit, guide them through this boring buying process, add behavior-based web personalization into your holiday marketing mix. And don´t forget to have online presence everywhere: on all your customers´ devices. BY: lia
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How to create a successful mobile marketing campaign
For every online marketing campaign, there are some key elements to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future. Create a mobile website Consumers expect virtually every business to have a Web presence these days, and it won’t take long before they feel the same way about the mobile web. People want to find whatever they want to know at any time. So if they go onto the mobile Web, you want them to find you and your business. Mobile Search Mobile search puts your mobile Web site within reach of your customers so they can find you when they are looking for your company or what you offer. Much like desktop search optimization (doing what you can to be listed closest to the top of theresults on a search engine), mobile search is important to your marketing. Social Networking Social networking is all about people connecting with other people. Keep this in mind when deciding what to do to facilitate or participate in social networking. Also, social networking will likely be a tool for marketing your mobile campaign. Mobile Advertising Mobile advertising, placing either graphic banner ads or text ads on mobile Web sites other than your own, is an excellent mobile marketing tool. It is easy to think of mobile advertising as the perfect tool for brand awareness because it is that and so much more. Be sure to add the next step of direct response to your mobile advertising campaigns. Mobile Publicity In mobile publicity, your target audience is the media: journalists, reporters, bloggers, and producers who are looking for an expert or a source of information for a current assignment with a fast approaching deadline. If they are searching for sources via mobile, it is likely a breaking story or very timely, or otherwise they would do the search from their desktop computer. Create a landing page Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. But don´t forget aboutoptimization that is intended to boost conversion, improve quality scores, and provide a better user experience. Make it mobile friendly . Use QR codes These paper-based hyperlinks connect the physical world with the online world. For marketers, QR codes allow advertisements, brochures, posters – even clothing or billboards – to direct users to mobile landing pages that contain much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any marketing or outreach effort. Messaging apps for marketing Mobile messaging apps make it more convenient and more fun for consumers to chat with friends and relatives than the messaging tools that come pre-installed on most smartphones. Such messaging apps are already extremely popular internationally so retailers can download one of the popular messaging apps and begin to experiment with ways to add in-app marketing to their mobile strategies. If you are ready to start a mobile campaign or are just learning where to begin, choose text messaging. It is the most common use of mobile devices (besides calling), and more and more people launch text message campaigns every day. Text messaging is the “now” marketing tool of mobile. Proximity Marketing Any time you are marketing to someone specifically because they are in your proximity, you are involved in proximity marketing. This could be a Bluetooth campaign. Bluetoooth devices are invited to accept a multimedia message to their devices or are reminded to check into their location-specific mobile network (read more about an intresting proximity marketing solution -iBeacon- here). Mobile marketing works. You are savvy enough to have recognized that. By including these key elements to your campaign, you will find that you are also savvy enough to write mobile success story by yourself on your own mobile website. So it´s just one more reason to create it right now if you don´t have it yet. Because all the elements of a successful mobile marketing campaign you´ve read about are strongly vinculated with your mobile web and online presence. By : lia
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How to Identify Key Competitors in Marketing
One of the first steps in developing a successful marketing strategy is identifying and analyzing your fellow competitors. You can do this through detailed market research, including surveys, Internet searches and going through the sales process with another company. If you do not know who your competitors are, it is likely that someone else can offer a competitive advantage, for example, a better website or the same product at a lower price. After you have identified your competitors, you must stay current on their offers and products, in order to stay competitive in your business. This article will tell you how to identify key competitors in marketing. 1 Take stock of the main product or products you sell. You will compete for consumers with other companies on these products. List the products in a column on a spreadsheet and piece of paper. 2 Pretend you are a consumer. Search for those products using a phone book, an Internet search on more than 1 major search engine, on Amazon and through social media sites. Write 5 to 10 names of competing businesses in the rows on your paper or spreadsheet. Looking in the phone book may help you identify local competitors. Looking on social media accounts will help you to identify new, emerging competitors. It is important to search both locally and nationally. With the rise in the global economy, there may be a company in another country that offers the most similar product to your own. 3 Identify your competition in your industry, your market and your strategic group. You can establish industry competition based on your service, such as supplying foreign tea imports. You can establish your market based on tea sellers in your area, and you can establish your strategic groups as all stores offering the same prices and marketing strategies to sell their tea. 4 Ask consumers in your area who they buy from or which services they use. Word of mouth is often the best way to tell the success of other businesses. Ask friends and family, and then consider employing a market research firm to survey a wide array of people. 5 Take note of any competitive advantage these businesses have, once you have your list of competitors. Some may offer promotions, bundles, free shipping, extra services and more. You should have a good idea of whether these competitors offer exactly the same thing, or a slightly different product. 6 Go through the sales process with these competitors, to determine how their entire sales process works. In some businesses, such as retail merchandise, this will be easier than others. If you do not have the option to analyze the competition from website through sale, then you should read reviews and peruse the Better Business Bureau website. If you are looking at local companies that offer the same thing, you may be able to call them and inquire about their sales practices. Try not to mislead them into thinking you are a buyer, as this is considered a somewhat unethical business practice. 7 Sign up to receive your competitors’ catalogs, mailings or e-newsletters. It is important to be well versed on your competition at all times, since businesses are always changing and growing. If you can mention what other companies offer, and how your business does it better, it is likely to help during the sales process. 8 List your strengths and weaknesses with each of the competitors you have researched. Be honest with how well you compete against your competition, so that you can strengthen your weaknesses and thus your marketing strategy. 9 Define your competitive advantage. Ask if there are any features that you offer that the competitors you have found do not possess. You will want to feature this in your marketing strategy. 10 Search again for companies that may offer that same competitive advantage. Before you begin developing print and online advertising campaigns that tout your advantage, you want to make sure you are the only business, or original business, providing that practice. Edited by Blink44AVA, Chris
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Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics
Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing. Do-it-Yourself Promoted Pins Promoted Pins were announced back in the fall of 2013, but were only available to larger businesses with the big budgets to match. Now, Pinterest is opening up the doors and allowing business of all sizes to promote pins. These DIY Promoted Pins appear in search and category feeds, which reach more people and can drive visits back to your website. So how much will these DIY Promoted Pins cost you? Pins will be on a CPC (cost-per-click) basis, so you’ll only pay when people click through to your website. You’ll also be able to see how your DIY Promoted Pins are performing, so you can make changes as you need. DIY Promoted Pins are currently being tested by Pinterest, so aren’t available just yet. Also, DIY Promoted Pins are only available to business accounts, so if you don’t have one, you’ll have to sign up before you can get access. Better Analytics = Deeper Insights Pinterest also announced a refresh to their analytics, which will provide more detailed insights into how your pins are doing. With improved analytics, you’ll be able to see what people are pinning from your website, plus, Pinterest will tell you which of your pins and boards are driving the most impressions, clicks and repins. You’ll be able to see the new analytics here. Again, Pinterest is doing their due diligence to ensure everything works smoothly before giving everyone access, but according to the company, all business accounts should get access soon. By: kim stiglitz
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9 Common Misconceptions of Social Media: Debunked
It’s no secret that by now your company should be on social media (and your boss knows it too!), so why the hesitation? Because social media is a relatively “new” medium, not all companies have cracked the code to devising a strategy and are missing out on major opportunities. Below I bust some common social media myths that will help you roll out your social program: Social media is free. In short, social media is NOT free. While you may not have to pay to create an account, in order to succeed on social media you must invest time AND money. Whether you choose to hire a social media manager or an outside firm to do your social media, whoever is responsible is spending valuable time creating and building the networks, which is equal to money. Not only that, but organic reach is extremely limited and may become obsolete for businesses on social networks. This requires creating and spending money on social media ads to expand and target your reach. Social media is easy. Nothing worth doing comes easy, and the same is true for social media. Is it easy to strategize a communications plan? To solidify brand and messaging standards? To create branded images and logos? No, it is not, and all of those smaller processes are involved in a social media plan. Like all business plans, social media requires hard work and dedication in order to find success. But if you put in the proper planning and implementation, you can succeed on social media in an impactful way. There is a direct ROI. Unfortunately, like with all web-based promotions, there is no direct ROI. However, there is plenty of measurable data that comes from social media that is useful and valuable for your business. For example, are you likely to trust a brand that has 100 followers, or 100,000 followers and is actively engaging with the community? Through social media we can track who is visiting your website and where the referral source is coming from. We can see what your target audience is talking about and how you can reach them. We can promote your product and see who is clicking through to the website or if people are skimming over your content. How you collect your social media data and analyze it is how you can see results. You don’t need a plan. Like all PR tactics, it is vital to have a strategic and well thought out plan. Creating a Twitter profile and sending out 10 tweets a day is not going to cut it. How will you build a following? Who is your target audience? What messages are you trying to promote? These are all questions you should ask yourself when creating a social media plan for your business. Facebook is dying. Though the organic reach may be more limited than ever, Facebook is not dying. In fact, I have found Facebook to be one of the most successful social networks for my clients. It is a great way to personalize your brand and connect with your audience. While Facebook now shows “trending topics” in its news feed, it is still less news-centric than Twitter, making it the place to connect with your followers and promote a different, more community-focused and personal, side of your brand. Everyone should be on every social network. False. While social media is a great way to promote awareness for your brand, not every company will find success on every social network, which is why there are so many of them. Each social network has a different purpose, so it is important to identify early on what your goals are on social media. Are you a restaurant trying to display the delicious menu items? Instagram is the place for that. Are you a designer trying to showcase the versatility of your work? Maybe Pinterest is where you should focus your efforts. Relationships on social don’t matter. Relationships formed on social media are just as valuable as relationships formed offline. Almost all journalists and reporters are active on Twitter, making it a great medium to connect with them. Many times I have discovered local events on social media and have created a relationship that leads to a partnership for a client. Social media takes the place of traditional PR. Social media and traditional PR work best when combined together as part of an overall communications plan. They each complement each other, as social media can promote traditional PR efforts and vice versa. Having one without the other leads to missed opportunities. Social media for personal use and for business is the same. Just because you have a Twitter and Facebook account does not mean the rules are the same when doing social media on behalf of a company. In fact, the rules are very different. Businesses must create an identified voice and position on social media with a clear line of communications. Sending out tweets that are off message will confuse your consumers and target audience. Personal social media accounts do not necessarily need a plan, as your goals are not the same as that of a business. In short: be careful who you trust with your social media channels; like traditional PR, it requires skill and strategy. Posted by: Lindsay Rauch
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How to Create a Story for Your Content Marketing
Content marketing is all about storytelling. Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content). In this post, I want to help you think more clearly about the story behind your business so you can do a better job building more impactful messages and a better content marketing campaign. Let’s dive in… Why You Need A Story First, you might be wondering what storytelling has to do with business and marketing in the first place. Every business needs a good story. The story is what connects your customers to your product or service, and it’s what helps explain what the French would call your “raison d’être” (your “reason for existence”). Without a story, you’re simply another business simply trying to peddle your products. I firmly believe every business needs a story, though the role it plays will vary from business-to-business and market-to-market. How To Create A Story For Your Content Marketing Your story can originate from a lot of different places and angles. You might literally take the story of your own life or your own success. Or you might create a fantasy that you share with your customers. For example, the story behind Starbucks based around Howard Schulz’ idea of “the third place” (not home, not work, but your local coffee shop) and how he discovered this concept in Europe and wanted to bring it to America. That story is the foundation of virtually all of Starbucks’ marketing and business decisions. It creates mystique and intrigue around the business, and it creates a unique company culture for management, employees, and customers alike. When creating your business story, look to your background and your inspiration for starting your company. If you’re not the original founder, look to the history of your company and why they started the business. Your story can and should change/evolve with time. But spend time crafting a story that has some strong, lasting elements. How To Tell Your Story Once you create your story, you’ll need to tell it. It’s not usually necessary to come right out with your story directly. It should be presented in lots of subtle ways to your customers. It should be hinted at in every email marketing message you send out, the presentation of your website, the ideas behind your blog posts, your products and services, etc. Don’t beat your customers over the head with your story. Rather, use it to inspire your marketing and your messaging strategy. The goal of storytelling in Content Marketing is to have a larger message with which you can engage your customers. Again, your goal is to create a deeper relationship that transcends a simple buyer-seller transaction. Posted by: Jason Clegg
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How to Balance Your Professional Brand and Personal Brand on Social Media
Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account. Facebook friends will find you on Twitter. It can be hard to keep the professional brand professional when the audience contains as many friends and family members as it does clients and coworkers. Being too personal with your business audience can impact how you’re perceived in a professional context, potentially putting that relationship in jeopardy. If you’re concerned about maintaining your professional brand on social media, there are ways to segment your audience and keep on engaging. Here are 4 Tips to help you balance your personal and professional brand on social media: Write a Professional Social Media Bio for Your Professional Accounts The easiest way to distinguish between personal and professional social media profiles is through your bios. A Twitter bio that references your company and professional title is a clear indication that the account is a professional one. It helps to signal to your audience what you’re trying to do with each account, increasing your chances of having a really engaged following. Keywords contained within your bio will also affect your searchability. On networks like LinkedIn and Facebook, keyword searches will bring up suggested contacts and this is a great way to expand your professional network. A computer salesperson should have keywords like computers, sales, tech, mac, pc, dell, etc., within their bio. On the same vein, make sure your content reflects your bio. Don’t say that you’re a financial expert and never once Tweet about finance. Your audience’s first impression of you will often come from your bio, so ensure the content you share is largely relevant to that persona. While on the subject of bios, you might be a guru, or ninja, or samurai, but very few people care. These monikers are overused, so consider coming up with something more original, or even (gasp!) use your real title—people will appreciate the honesty. Know When to Get Personal Social media isn’t about broadcasting news and updates, it’s about engaging around topics that interest you and your followers. Including some personality in your professional profiles can do a lot of good — as long as the information positively contributes to how people see you. If you’re a business owner, talk about your company culture and the employees that are contributing to your success. Distinguish yourself from other professionals in your industry by sharing your personal interests or skills. As content strategist Jay Baer explained, “When tweeting or blogging or status updating about your personal life, it should be something that actually reveals a dimension of your life, or character, or belief system.” A CEO that also competes in triathlons shouldn’t be afraid to talk about that, as it might reveal his determination, a commitment to fitness, a drive that continues outside of the business environment. Getting personal is valuable when you’re engaging with followers. That said, don’t bog down professional discussions and Twitter chats with personal anecdotes. Take stock of the tone of the discussion, and respond appropriately. Fix Your Privacy Settings Maintaining a personal brand means keeping on top of your privacy settings. The goal is not to stop sharing personal stories or photos, but simply to silo the very personal items within a specific circle of social contacts. Look at the types of posts you share on Facebook, from photos to status updates. Consider whether you don’t want them to be viewed by any of your contacts—perhaps people you work with or clients you may have added to Facebook. Then go through your Facebook privacy settings and limit these types of posts to the audience of your choice. Other networks allow you to have accounts blocked from public view. Instagram lets you choose who can see your photos while Pinterest has secret boards, giving you the freedom to use these networks in private. By contrast, Twitter is a default public network — don’t ever forget that. It’s worth noting that if you don’t want the majority of your posts to be seen by certain contacts, it might be the time to remove them from Facebook or other social networks altogether. If there’s no interaction or engagement taking place on the social network, you likely will not be missed by them either. Know Your Audience Distinguishing between your personal and professional brand isn’t just about you; it’s about knowing your audience. If your Facebook is very private and confined to close friends and family, you may be able to air grievances or talk politics. But public profiles that can be searched and viewed by employers or clients are not the place to discuss sensitive subjects. There are lots of opinions we may be inclined to express on social media. But maintaining a professional brand on social media means staying positive and stick to topics of interest to your professional audience. Not every topic is right for every social network, and realizing that is an essential part of successfully using social media to advance your career and business. Posted by: Evan LePage
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Show Your True Colors: How to Use Color in Marketing
Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads…basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees a McDonald’s logo they get hungry? The answer is, it’s not only the design that draws people in, but also the colors of the design which carry implicit meanings that are interpreted by our brains as feelings which can actually change our mood. Through the use of effective color marketing, companies can deliver more than just a message, they can create emotions. This post will examine the different emotions that colors can convey, the different ways this can be used in marketing, and a few real world examples, but first, some stats: Color can increase brand recognition by 80% (Loyola, Maryland study) Up to 90% of decisions based on initial impressions are determined by color (Impact of Color on Marketing) Color ads are read 42% more times than the same ads in black and white (Color for Impact) And now a little background about colors (for those of you that don’t know): Types of colors There are three primary colors – Red, Blue, and Yellow There are three secondary colors – Green, Purple, and Orange, which are each made by combining two primary colors (for example: blue + yellow = green). There are six tertiary colors which are made by mixing a primary and a secondary color (for example: red-orange) Harmonious color combos Analogous colors are any three colors that are next to each other on the color wheel. These colors are similar so they work well together. Complementary colors are colors that are directly across from each other on the color wheel. These colors provide a nice contrast for each other. Triad colors are any three colors that are equidistant from each other. Before we continue, I would like to qualify everything that will be send in this post. At the end of the day, there is no pure science which shows that one color means one thing and a different color means something else. Colors can actually convey many different meanings depending on the context, surrounding colors, hues, and any number of other factors. When possible, I will try to show the different perspectives for each color. Now, without further ado – the colors: RED Red is the color of passion! Think heart, love, blood. Or you could think about it in terms of the way red is used in common speech: “red-hot,” “paint the town red,” “See red,” the list goes on. It seems that the color red is always used in very extreme idioms. This is backed up by a bit of science as well. Seeing the color red has actually been shown to result in a rise in blood pressure and an increase in metabolism. How to apply this Red creates a sense of urgency and a desire that fits well with sales and clearance ads. This same idea can be used to target impulse shoppers. Red is also good for selling food as it activates the appetite. For example Yellow Yellow is a bright, vibrant color, so it comes as no surprise that it is most often associated with happiness and optimism. When you think of a smiley face what do you think of? I’m going to guess that it is probably this picture: Due to the fact that it is so vibrant, yellow is also a very attention grabbing color. Think about the fact that many caution signs actually have yellow in them in order to be sure that they are noticed. Too much yellow though can be bad, as it is a harder color to process. Yellow is most efficiently used when it is combined with other colors in order to soften its effect. Despite this, yellow actually can promote motivation and creativity. How to apply this Yellow is great for promoting excitement around a product. It can be used to create eye catching logos and advertisements. It is very good when used in children’s learning products. For example Blue Blue is actually the world’s favorite color. Perhaps this is because blue is associated with calm and gentle aspects of nature – the sky and the ocean. For this reason, blue conveys a sense a serenity and peace. Picture yourself on a beach vacation, how would you judge the quality of the day? Obviously by the blueness of the sky and of the sea. Due to the fact that it is such a gentle color, blue is conducive to productivity. It is also a color strongly related to trust and security. We (like most other people) really like the color blue! That’s why we chose it for our logo. We like that it is a gentle, well liked color, and feel that it helps to promote trust in our brand. How to apply this Its calming effect can be used by companies looking to promote a relaxing product or environment. Blue is a good color to be used by larger businesses like banks in order to promote trust. For example Green Green actually has a few associations. On the one hand it is associated with the environment, and, through association, health and peace. On the other hand it is associated with money (power). Interestingly, green is also the easiest color for our eyes to take in, making it a very relaxing color. How to apply this Create a relaxing environment. Relate your ad, logo, or product to the environment. Convey a message of power. For example Purple Historically, purple is the color of royalty. It is a regal color. A rich purple can be associated with luxury to a certain extent (like wine). Despite that, now-a-days, purple is most frequently associated with gentleness. Although there is also a strong association between purple and the super natural. How to apply this To promote beauty products. Darker purple can promote an environment of luxury. Purples are good when used
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