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Local SEO: Who Are You? Who, Who, Who, Who?

The Internet wants to know: Who are you? Think of it as Pete Townshend from The Who, busting his signature windmill moves on his Les Paul guitar while Roger Daltrey repeats, “Whooooo are you? Who, who, who, who?

Get a Leg Up On Local Search with Call Tracking

So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right?

Why Cool Infographics Should Still Be Part Of Your SEO Strategy

The use of cool infographics in order to improve SEO is nothing new, and they continue to be one of the most effective content marketing tools for gaining natural links.

Top 10 Technical SEO Issues (and How to Fix Them)

In the age of “Penguin,” “Panda,” “Hummingbird” and other big Google algorithm updates, winning the search engine optimization (SEO) game means publishing high-quality content that earns links

How to Create an Email Campaign that Converts

Have you started an email marketing campaign for your business yet? Are you worried you might spend hours at your computer trying to figure out what to write?

SEO Mistakes You Could Probably be Making

We have dealt with in the past blogs too about the kind of SEO mistakes that you may be committing. Even if we were to shout ourselves hoarse, you could still be making many follies, even though unintentionally.

3 Sins of Using a Purchased Email Marketing List

When you’re just getting started with your business, or trying to grow it quickly, building your email marketing list may seem like a huge waste of time when you can just go out and purchase a list. Seems okay right? Not so much.

Using Data to Empower an Ecommerce Business

Ecommerce companies now have access to data sources and tools to empower decision-making. This post explores some of the sources and tools, and the kinds of decisions you can derive from them.

How to Go About a Link Building Campaign

Inarguably, link building is one of the most important concepts of search engine optimization. When you are a budding entrepreneur, stressing on this particular concept might appear important.

Amid Social Media Buzz, Don’t Forget Email Marketing

The marketing world is fully enamored with social media. But with all the focus on social, author Dale Traxler of practical eCommerce, reminds fellow ecommerce marketers not forget about email marketing. “Email may not be trendy,” says Traxler, “but it’s cheap, easy to measure, and easy to target. It’s a good place to do testing, it keeps your brand visible, and at the end of the day it delivers results.

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