
4 Critical Steps In Tracking Facebook ROI
We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with little customer interaction
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Both B2B customers and Google value technology PR – shouldn’t you?
In this age of content marketing, search marketing and digital storytelling, it is perhaps easy to overlook the value of ‘traditional’ technology PR . Especially when customers and prospects face being overloaded with information as an increasing number of companies look to tell their brand stories and promote their technologies and services through the creation of more and more content.
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Google Update to Have Profound Effect on the Way Some PR Agencies Work
The fallout from Google’s latest search engine algorithm update, Google Panda 4.0, continues unabated. The newswies have been the most recent casualty to emerge from this latest “content update” that targets content Google perceives to be ‘low quality and thin’. According to research conducted by Barry Schwartz, PRWeb, PR Newswire, Business Wire and PRLog lost between 60% to 85% of their SEO visibility overnight!
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