Category Archives: Technology & More

Google Update to Have Profound Effect on the Way Some PR Agencies Work

The fallout from Google’s latest search engine algorithm update, Google Panda 4.0, continues unabated. The newswies have been the most recent casualty to emerge from this latest “content update” that targets content Google perceives to be ‘low quality and thin’. According to research conducted by Barry Schwartz, PRWeb, PR Newswire, Business Wire and PRLog lost between 60% to 85% of their SEO visibility overnight!