UCT Blog Archives - Page 25 of 27 - Unlimited Creative Technology

How to Improve Online Shopping User Experience

Summer is already here! The busy holiday season with lots of things to buy is fast approaching. Yes, everyone wants to look good on your photos on the seaside or in the mountains. But how will your website handle this crazy shopping season? Here you have some juicy recommendations you have to benefit from, some marketing methods that will create a better online experience for your shoppers.

How to create a successful mobile marketing campaign

For every online marketing campaign, there are some key elements to be addressed. It’s always great to try out new campaigns, but having a framework in place will make sure you have a gameplan so you know how to improve your success for the future.

How to Identify Key Competitors in Marketing

One of the first steps in developing a successful marketing strategy is identifying and analyzing your fellow competitors. You can do this through detailed market research, including surveys, Internet searches and going through the sales process with another company. If you do not know who your competitors are, it is likely that someone else can offer a competitive advantage, for example, a better website or the same product at a lower price.

Pinterest Announces 2 New Businesses Tools: DIY Promoted Pins & Analytics

Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing.

9 Common Misconceptions of Social Media: Debunked

It’s no secret that by now your company should be on social media (and your boss knows it too!), so why the hesitation?

How to Create a Story for Your Content Marketing

Content marketing is all about storytelling. Without a story, it’s a lot harder to create content (and it’s a lot harder to have a reason to create that content)

How to Balance Your Professional Brand and Personal Brand on Social Media

Whether it’s intentional or not, your personal and professional brand on social media overlap. Followers on LinkedIn might hunt down your Instagram account.

Show Your True Colors: How to Use Color in Marketing

Everyone knows that advertising is visual. People are automatically drawn to things (websites, products, stores, ads…basically everything) that look nicer, calmer, more organized. But what is it that not only attracts the eye, but also conveys a certain message? Why is it that when someone sees a McDonald’s logo they get hungry?

SEO, Social & Email: 10 Best Practices

The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating the maturity of your organisation’s digital marketing strategy.

The 6 Stages of the Enterprise Content Marketing Maturity Model

Many marketing analysts, writers and thought leaders have chimed in on what they believe the content marketing maturity model should look like. The Altimeter Group, Forrester, TopRank and likely others have weighed in. What do they all have in common so far? They simply don’t go far enough.

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