Category Archives: UCT Blog

Social Media Survival Guide

Social Media has slowly taken over the business and marketing world as we know it. The terms “sales” and “customer service” have been completely redefined over the last decade, and in turn has transformed the way we need to interact with customers and do business.

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3 Methods for Recovering Abandoned Carts Without Email

With abandoned shopping cart rates so high, ecommerce sites often struggle to bring those wayward shoppers back into the fold. We’ve covered email techniques for recovering abandoned carts, but what if you don’t have email addresses or the email tactics aren’t working?

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4 Ways to Use Pinterest Place Pins for Your Ecommerce Site

Pinterest recently introduced a new way to pin exciting things—the Place Pins. These allow people to mark cool spots both locally and around the globe, create travel itineraries, share fun facts about their hometowns, and just generally have some fun with Pinterest.

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How to Market Yourself

Marketing is the process of spreading awareness about a thing or idea in order to gain a favorable perception and, ultimately, patronage from a targeted population segment.

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How to Tell the Difference Between Social Media and Traditional Marketing

Social media marketing is almost taking over the traditional marketing landscape due to its cost effective nature and interactivity.

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Responsive Website Design – Making The Right Choice For Your Business

It’s the current trend in the web design world that you’ve probably heard of, yes responsive design. Responsive HTML is programming that simply responds uniquely depending on the users device, resulting in an appropriate display for the screen that they are using to view content

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Google Retires Google Authorship

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave

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3 Highly Effective Word-of-Mouth Marketing Tactics

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face.

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5 Time-Saving Business Tools You Need to Know

Running a small business involves wearing many hats, and you may find yourself wishing you had an extra set of helping hands. Luckily, using online apps and business tools can help run your business more efficiently.

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Build Customer Loyalty and Trust with These 4 Simple Emails

Congratulations! You have a new sign up to your email list.

Now don’t blow it.

With one wrong step, this new person on your list may decide they don’t want to hear from your business anymore. They’ll unsubscribe from your emails, and you’ll lose contact forever.

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