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Pinterest recently announced the addition of two new tools for businesses: Do-it-yourself Promoted Pins to help drive visits back to your website, and a refresh to analytics to provide deeper insights into how Pins are performing.
Do-it-Yourself Promoted Pins
Promoted Pins were announced back in the fall of 2013, but were only available to larger businesses with the big budgets to match. Now, Pinterest is opening up the doors and allowing business of all sizes to promote pins. These DIY Promoted Pins appear in search and category feeds, which reach more people and can drive visits back to your website.
So how much will these DIY Promoted Pins cost you? Pins will be on a CPC (cost-per-click) basis, so you’ll only pay when people click through to your website. You’ll also be able to see how your DIY Promoted Pins are performing, so you can make changes as you need.
DIY Promoted Pins are currently being tested by Pinterest, so aren’t available just yet. Also, DIY Promoted Pins are only available to business accounts, so if you don’t have one, you’ll have to sign up before you can get access.
Better Analytics = Deeper Insights
Pinterest also announced a refresh to their analytics, which will provide more detailed insights into how your pins are doing. With improved analytics, you’ll be able to see what people are pinning from your website, plus, Pinterest will tell you which of your pins and boards are driving the most impressions, clicks and repins.
You’ll be able to see the new analytics here. Again, Pinterest is doing their due diligence to ensure everything works smoothly before giving everyone access, but according to the company, all business accounts should get access soon.
By: kim stiglitz