Logo
  • Home
  • About Us
    • About UCT
    • UCT Social Feed
    • Vision & Mission
    • CEO Message
    • Team Members
  • Services
    • Technology / Solutions
      • Ecommerce Solutions
      • Website Design
      • Mobile Applications
      • ERP Solutions
      • CRM Solutions
      • Live Chat Solutions
      • Content Management Systems CMS
      • Web Development
      • Web Applications Development
      • Project Management Solutions
      • Social Marketing Solutions
      • Flash Applications Development
      • Servers & Web Hosting
      • Domain Name Registeration
      • Cloud Solutions
      • AI Solutions
      • IoT Development & integration
      • Software Integration
      • Content Delivery Network (CDN)
    • Marketing
      • Search engine Optimization SEO
      • Social Media Management Services
      • Online Reputation Management ORM
      • Social Media Marketing SMM
      • Content Copywriting
      • Search Engine Marketing SEM
      • Web Analytics & Statistics
      • SMS Marketing
      • Email Marketing
      • Postal Marketing
      • PPC Campaigns
    • Branding / Design Services
      • Corporate Profile
      • Branding & Logo Design
      • Company Presentation Development
      • Augmented Reality
      • 360 View Panoramic
      • Documentary Video
      • Online Branding
      • Graphic Design Services
      • Pre-Printing / Printing Services
      • Digital Catalogue
      • Virtual Reality (VR)
      • User Experience Consultancy (UX)
      • User Interface Design (UI)
    • Security & Fintech
      • IT Services Packages
      • IT Services & Consultancy
      • SSL Certificates & DNS Protection
      • Cybersecurity Solutions
      • Security Audits and Assessments
      • Firewall Implementation and Management
      • Distributed Denial of Service (DDoS) Protection
      • Web Application Firewall (WAF)
      • Data Mining Solutions
      • Local/International Payment Gateway Integration
      • E-commerce Payment Solutions
      • Mobile Payment Integration
      • Payment Security and Fraud Prevention
    • Solutions
      • Virtual Learning Platform
      • Law Firm CRM Platform
      • CRM Platform Solution “By UCT”
      • Project Management Solution “By UCT”
      • Business Directory Platform
      • SMS Marketing Platform
      • Email Marketing Platform
      • E-Commerce Platform Solution
      • 3D Virtual online Shop
      • Live Chat Solution
  • Creativity Blog
  • Contact Us
Logo

  • Phone

    +971 55 5150 283
  • Address

    Office 1603, Al Ameri Tower, Tecom (Barsha Heights), Dubai
  • Email

    info@uctme.com

How SEO & Google Analytics Can Help You Make Smarter Business Decisions

  • Home
  • How SEO & Google Analytics Can Help You Make Smarter Business Decisions
  • By
  • In Marketing & More

Now more than ever, business owners are utilizing digital marketing tools to track the performance of individual campaigns – its overall effectiveness and its ROI. But when it comes to launching a new product, changing a brand message, or opening a new franchise location, wouldn’t it be great if business owners could gain insight into the potential success of these decisions before investing precious marketing dollars into a full campaign?

Fortunately, with SEO and Google Analytics data, business owners now have the capability to test their future products, brand messages, etc. before launching a full marketing campaign, allowing you to make smarter decisions for your business and make any necessary modifications to improve the success of your future campaign.

Here are a few effective strategies to testing your market by using SEO and Google Analytics.

Google Analytics has a variety of tools to better understand your audience. The newest feature is Demographics Reporting which allows you to better understand the type of visitor who comes to your website. Google Demographics Reporting allows you to see who makes up your audience (Demographics, Interests, Geo-targeted areas), how that audience reaches and consumes your content (Technology, Mobile) and the loyalty and engagement of that content (Behavior).

For example, let’s say you have a website and you want to know whether your audience is mostly male or female, whether they are mobile-friendly users, what their age group is, what they searched before they came to your website, and what they performed on your website based on any one or combination of these criteria. With Demographics Reporting you can now easily gain insight into this information. You can then create content based on these demographics to enhance the consumer experience and test the performance of a brand message, new product campaign, etc.

Understand Your Audience’s Interests Through Keyword Analysis

Keyword analysis is a process used to study the search terms and phrases that people use when searching for your products or services online. There are a variety of tools available which shows us how frequently people are searching and the type of device they’re using to search.

You can use this data to gain valuable insights into how people search to make sure there is an interest in your product or service prior to launch. For example, let’s say I’m launching a new fitness application for iPhones and I want to get a better understanding of what iPhone users are searching for the most in regard to fitness. If I come across a common query that doesn’t present an existing solution, this may be an opportunity to investigate further.

Learn About Your Most Profitable Digital Channels

Using Google Analytics, you can uncover where your audience is coming from and which mediums are driving the most traffic.

Below you will see a chart in which organic traffic is driving the largest percentage of visitors and conversions to this business’s website. So, if this was your business, you may want to consider investing more in SEO strategies and tactics, that’s already proven effective, when it comes time to launch your upcoming campaign.

How SEO & Google Analytics Can Help You Make Smarter Business Decisions image susan 600x172

Utilize Landing Pages Maximize Conversions And Responsiveness

If you’re launching a new product line, one of the best little secrets that businesses can use today is to test market segments using SEO landing pages. Landing pages allow you to test content, keywords, phrases, search patterns and audience profiles relevant to your new product line, without blindly spending your entire budget.

To drive traffic to these landing pages, utilize keywords relevant to your product and offer the best opportunity for ranking, and consider launching a variety of PPC campaigns. Types of ad copy, and even tone of voice can be split tested and monitored to show you what audiences are responding to and what content or strategy will maximize conversions in the digital space for your new product.

Using SEO tools, your landing pages’ keywords can be grouped together based on the way people are currently searching for the type of new product you are about to launch. Once your keyword groups are defined, the audience and messaging begins to seep out from the data.

For example, are most of the keywords mobile search terms? If so, you can use Demographic Reporting to find out which types of devices they are using and create a campaign geared towards that specific device.

Great keyword research can give you a good amount of insight into what people want, how they talk and how they are looking to interact with your brand/ product.

By: Susan Connelly

7 Super Secrets of SEO Contracts
5 Ways To Integrate Your Online And Offline Marketing

All Categories

  • Company Profile Development
  • Website Development
  • Branding & Identity
  • Mobile App Development
  • Ecommerce (online shop)
  • Logo & Graphic Design
  • Digital Marketing Consultancy
  • High End Creativity
  • Professional Design
  • UCT Blog
    • Design & More
    • Marketing & More
    • AI Tech
    • Technology & More
    • Out-Of-Box

Tags

Adobe After Effects (AE) AI Aluminium artificial intelligence (AI) Augmented Reality Augmented Reality (AR) Brand Identity Branding Identity Brochure business businesses Case Study Company Profile Contracting Corporate Profile creative technology CRM Design digital marketing Dubai E-commerce E-Marketing Financial Flyer Glass Graphic Designer Ideas Live Chat Logo Design Marketing New Features Prequalification Document Presentation Process Riyadh Saudi Arabia Security Seo Social Media Software technology Thinking UAE Web Design Website Development

About

Welcome to UCT (Unlimited Creative Technology LLC), your technology partner providing comprehensive solutions and services to businesses of all sizes, from corporations to small and medium enterprises.

Services

  • Technology
  • Marketing
  • Design
  • Solutions

Company

  • About
  • Meet our Team
  • Our Clients
  • Creativity Blog
  • Contact

Contact

  • Address

    Office 1603, Al Ameri Tower, Tecom (Barsha Heights), Dubai
  • Email

    info@uctme.com
  • Phone

    +971 55 5150 283 / +971 4 2424 893

© Copyrights 2023 Unlimited Creative Technology

Logo