The ways of commerce have changed a lot in time. Some like to shop doing daily marathons visiting brick and mortar stores, some like to use their PCs and purchase items online, but the real commercial revolution of the last decade is the mobile commerce.
According to Forrester , sales of products and services made on mobile devices were 8 billion dollars in the U.S.A. in 2012, which represents the 3% of online sales and almost 1% of the overall retail sales. For most North American retailers, m-commerce accounts for just 1.5% of online sales. Nonetheless, total mobile sales are expected to increase a 33% per year to 31 billion dollars in the next 5 years, representing 9% of online sales in 2017.
E-commerce opportunities for business
At the end of 2012 around 1 in 7 British retail stores went bankrupt. E-commerce comes as the savior and gives a remarkable opportunity for brick and mortar shops to increase sales and drive customers into their stores.
E-commerce is a trend that’s here to stay. It’s growingly accompanied by tablet commerce and mobile commerce. Consumers are armed with an always increasing collection of mobile devices connected to the World Wide Web. Nowadays’ consumers want instant and on the go access to information and services. If you ignore these trends, you are giving up a lot of visitors, old and new.
Today’s street retailers, whether we talk about big or small companies, have to embrace an integrated marketing and sales strategy that comprehends an online and mobile presence. This may sound expensive and complicated, but it doesn’t need to be any of these things if you manage your resources carefully.
Mobile commerce opportunities
We live in a mobile world. Accept it. E-commerce is shifting to mobile devices more and more, and this trend isn’t going to end anytime soon. According to eMarketer, U.S. mobile commerce sales will increase from 13.63 billion dollars in 2011 to 86.86 billion dollars by 2016, growing from 7% to 24% of the overall e-commerce.
According to a survey data published bycomScore , mobile commerce sales in the US reached 10 billion dollars in the first half of 2013 and could exceed 25 billion dollars by the end of the year. It’s a huge number when you think that mobile commerce reached 8.3 billion dollars the first half of 2012 and 20.1 billion dollars for the entire year.
Image source: Marketoonist
In order to be able to take advantage of this new mobile commerce opportunity, companies and marketers have to provide fast and reliable experiences (safe gateway payments) on mobile phones. The services you offer on your mobile website should be as good as those you offer on your desktop website. In order to be able to do so, you need to optimize your website for mobile devices.
بناء التجارة عبر الهاتف المتحرك قد يكون أفضل فرصة للعمل في هذه اللحظة. يمكنك بسهولة إنشاء مخزن المحمول الخاص بك مع Onbile، محرر DIY. You don’t need any programming skills for building it. We also offer other amazing advantages: your virtual mobile store will be fully customizable and SEO optimized.
We also provide secure payment via PayPal and you can add infinity of products to your store.
Its intuitive editor will allow you to build a great m-commerce website with excellent templates. Your m-commerce will be ready in no time and the amount of your visitors will sure experiment an increase.