PPC for LinkedIn, What’s the Difference?
Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing […]
Read More4 Ways to Drive ROI with Facebook and Marketing Automation
Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are […]
Read MoreShould Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social […]
Read MoreThe Do’s and Don’ts of Holiday Email Marketing
It’s finally here! The crisp smell of fall, the crunchy leaves, pumpkin spice everywhere, and it can only mean one thing…it’s officially holiday season! I have to admit; this is my favorite time of year. I am counting down the days until after Thanksgiving so I can blast my Christmas music without shame, anywhere […]
Read MoreFacebook Stats that Every Social Marketer Should Know
With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries, it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the […]
Read MoreFacebook Maintains Social Login Dominance, Slips Slightly In Mobile
Third-quarter data from Gigya shows Facebook with a 58% share overall; it had 62% in mobile, a drop of 2 percentage points. Facebook continues to be the top choice for people who use social services to sign on to websites and mobile devices, according to third-quarter data from customer management firm Gigya. Increasing three percentage […]
Read MoreA Marketer’s Guide To Gaining Attention On 12 Top Social Networks
#SMX Social Conference Session Preview: 20+ Experts To Share Platform Specific Marketing Tactics for Facebook, Instagram, Twitter, Vine, Pinterest, Reddit and more! In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annualSMX Social Media Marketing conference. For this year’s lineup, in addition to strategic […]
Read More8 Reasons You Should Hire An SEO Consultant
Marketing budgets are tight at most small and medium-sized businesses these days. So, not surprisingly, there are many individuals wearing multiple caps within an organization, trying to juggle it all. Over time, business websites often fail to rank on the first or second page of the search engines, leading entrepreneurs to wonder if there is […]
Read More8 Reasons You Need an SEO Content Strategist
“Content is the new SEO” has been one of the resounding slogans guiding marketers in 2014. As you know, it’s not just enough to churn out content — writing about whatever is on your mind… often. You need to have an overall strategy in mind, too. Mod Girl Marketing helps businesses take their content marketing further by […]
Read MoreAvoid These 5 SEO Faux Pas
You may have read our posts praising the virtues of creating engaging content, and heard us extol the importance of responding to reader or customer feedback and making appropriate adjustments. You may also know a bit about quality backlinks and using the correct header tags, sourcing images legally, and creating compelling headlines. Today we’re going to take a look at five thing your […]
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