Content Marketing Tactical Plan
There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” What […]
Read MoreUnderstanding YouTube Analytics
You’ve started using YouTube to upload and share videos for your business or organization. Now you’re wondering who is actually watching your videos and how they can get more views and better engagement. That’s where using YouTube Analytics comes in. Building a bustling YouTube channel requires you to understand who your audience is […]
Read MoreHow To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a contrasting approach. In paid search, […]
Read MoreEcommerce solutions for business
The ways of commerce have changed a lot in time. Some like to shop doing daily marathons visiting brick and mortar stores, some like to use their PCs and purchase items online, but the real commercial revolution of the last decade is the mobile commerce. According to Forrester , sales of products and services made […]
Read More3 Ways To Grow Your Email List
Email marketing is a valuable tool in your personal branding strategy, but you may be wondering how you can find the right subscribers for your list. Here are three types of activities you can implement that will attract people to your email list – and your personal brand. #1: Host an online challenge An online […]
Read More7 Tips to Create a Memorable Slogan
What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post, the top four most recalled slogans are: Just do it! (Nike) I’m lovin’ it (McDonald’s) Have it your way (Burger King) Melts in your […]
Read MoreThe Best SEO Tools to be Used
In the blink of an eye, new tools come and go. There are a million out there, and most new and experienced SEOs are always asking – what are the best tools out there? Which tools are definite “must haves” and which should I shelve? In 15 years as a digital marketer, I’ve been particularly […]
Read MoreINTRIGUING STUDY REVEALS THE SECRETS OF SUCCESSFUL INFOGRAPHICS
What makes an infographic successful? As designers, we want it to achieve a balance of two main things: Did the reader get the message we wanted them to get? Was the message memorable? Doctoral student Michelle Borkin of Harvard’s School of Engineering and Applied Sciences worked with collaborators to collect, analyze and present 2,070 single-panel […]
Read MoreThe Secrets Of Successful Website Content
Do you know why book stores are closing at a frightening pace? Because people don’t read books anymore. They say they do, but overruns on actual books are killing publishers… and distributors and stores. It’s a sad fact but what does it have to do with my website/blog content? Everything, because it’s a trend a […]
Read MoreThe web designer’s guide to social media
THE FOUR PRINCIPAL BENEFITS OF SOCIAL MEDIA Before we can analyze a few of the social networks in depth, we need to take a look at what the real benefits of social media are; and whether we should bother to build our own communities or not. I know of plenty people who prefer to work […]
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