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Your website looks slick, your products and services are amazing, and you’ve launched multiple marketing campaigns. So why isn’t your site producing the numbers you need?
Getting buzz for your site isn’t always easy—but it’s necessary for your business to thrive. If you’re looking to ignite your audience and get them talking about your website, you need the right strategy…
…these 7 tips will help get you there.
1. TELL A COMPELLING STORY
Every business has a story. How did you get started? What do you do? What’s your value?
You can translate all these elements into a compelling story that speaks to your audience and really gets people talking, or you can write a few dry sentences on each page, list your products and hope for some buzz—although it likely won’t happen.
2. OFFER INCENTIVES
Nothing catches people’s attention like a promotion or a freebie. Offer contests with prizes that tie into your brand. Promote discounts. Provide a limited time offer to get word of mouth to spread.
3. PROVIDE DYNAMIC CONTENT
Read the content on your site. Is it engaging and eye-catching?
If you’re not providing a fresh stream of content on your pages that’s worth talking about, people will pass you and your website by.
4. GET FEEDBACK
Want to get people talking about your website? Ask their opinions; post polls and questionnaires; inquire what users think of your products, your site interface, your new logo and other changes and announcements.
People will have plenty to say about you and your website—and it’s a great opportunity to make improvements and evolve to match the needs of your market.
5. MAKE SOME NEWS
If you want to promote excitement about your site, do something news-worthy!
Send out press releases detailing changes in your business. Be sure to post news and announcements on your site as well. Keep people talking by shaking things up and showing that your company is evolving and keeping up with the latest consumer trends.
6. OPTIMIZE YOUR SOCIAL MEDIA OUTLETS
You put up a Facebook page and you try to tweet a few times a week, and then wonder why the Web isn’t ablaze with talk of your site.
Social outlets don’t work unless you engage people. Focus on groups that tie into your brand and then post interesting comments, videos and links. Actively converse with people, ask questions and strike up conversations—always an effective way to get people talking.
7. FOCUS YOUR MARKETING EFFORTS
Don’t just try to stir up buzz for buzz’s sake. Posting a video of a guy pulling off cool skateboard tricks might attract an audience—temporarily—but it won’t bring in targeted traffic or help your business in the long-run.
Outline a marketing plan and structure a brand-awareness campaign that fits your business model and goals.
Getting people talking about your website takes planning, strategy, and most of all, elements worth talking about. Follow these 7 tips, get site traffic buzzing and get your business humming!