Alshaali Marine

About the Client 

Alshaali Marine, established in 1979, is a renowned yacht and boat building company based in the UAE. With deep roots in the Arabian maritime tradition, Alshaali Marine blends craftsmanship passed down through generations with modern technology and design. They are recognized for producing high-quality yachts and boats that reflect the rich seafaring heritage of the region while meeting contemporary standards of innovation and luxury.

  The Challenge 

Alshaali Marine needed to modernize its brand identity and present a professional, cohesive image to better connect with its growing global audience. The existing company profile and logo were outdated, and the company struggled to effectively communicate its rich heritage and cutting-edge approach to boat building. The challenge was to create a branding strategy that would honor their long-standing legacy while also appealing to a modern, international market.

The Solutions 

UCT addressed these challenges by:

– Company Profile: UCT developed a comprehensive and visually engaging company profile that highlighted Alshaali Marine’s history, values, and capabilities. The profile was designed to reflect the company’s legacy while showcasing their use of modern design and technology in the boat-building process.

– Logo Redesign: UCT created a new logo for Alshaali Marine that combined elements of their maritime heritage with sleek, modern aesthetics. The logo was designed to be versatile and recognizable, suitable for use across a variety of mediums including print, digital, and on their vessels.

– Branding Consistency: UCT also provided branding guidelines to ensure consistency across all marketing materials, further reinforcing Alshaali Marine’s identity in the global market.

The Results 

– Revitalized Brand Identity: Alshaali Marine now has a modern, cohesive brand image that accurately reflects both its rich heritage and its innovative approach to yacht and boat building.

– Enhanced Market Positioning: The new company profile and logo have helped Alshaali Marine strengthen its positioning in the global market, attracting a broader, more diverse clientele.

– Improved Customer Engagement: The professional and modernized branding has increased customer engagement and allowed the company to better communicate its values and offerings to potential clients and partners.