Alshaali Group

About the Client 

Alshaali Group, established in 2008, is an independent family-owned business that operates across a variety of sectors, including marine (Alshaali Marine), construction (Al Masaleh Al Emaratiah Construction), glass manufacturing (Ben Hussain Glass), panel production (AS Panels), and property services (Aztec Properties and Facilities Management, Mirage Architectural Design). Additionally, the group operates Ajman Modern School, dedicated to providing high-standard education for the next generation. With a rich family legacy, Alshaali Group has made a strong impact on the UAE market.

  The Challenge 

Alshaali Group faced significant challenges in creating a unified branding strategy across its diverse range of businesses. With multiple sectors under one umbrella, it was difficult to maintain a cohesive brand identity that represented the group’s vision and values. Additionally, their presence on social media was fragmented and unable to effectively engage with their target audience. The group needed to enhance its digital communication strategies and build a modern, attractive brand image that reflected its heritage and the diversity of its operations.

The Solutions 

UCT provided comprehensive solutions by:

– Group Branding: UCT worked on unifying the brand identity across all of Alshaali Group’s sectors. This involved creating a new logo, color palette, and overall brand identity that reflects the group’s rich history and solid reputation. A brand guideline was also developed to ensure consistency across all marketing materials and communications.

– Social Media Management (SMM): UCT developed an integrated social media strategy that included identifying the target audience, creating content that reflected the group’s diverse values, and executing effective ad campaigns. Platforms like Instagram, LinkedIn, and Facebook were leveraged to build a strong follower base and increase engagement.

The Results 

– Improved Identity: The unified brand identity created by UCT helped Alshaali Group clearly showcase the strength and breadth of its operations, solidifying its presence as an integrated group across various sectors.

– Increased Awareness: Through a cohesive social media strategy, the group saw a significant boost in engagement and interactions across its digital platforms. The follower count grew by 30% within the first three months of the strategy’s implementation.

– Strengthened Relationships: The social media campaigns not only helped to boost brand awareness but also fostered stronger relationships with existing partners and potential customers, improving the public perception of the group as a whole.