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The use of cool infographics in order to improve SEO is nothing new, and they continue to be one of the most effective content marketing tools for gaining natural links. While many search engine optimization strategies are short lived, infographic marketing has remained a great source for natural link building and website traffic.
There are several reasons that you should continue to publish high quality infographics to help your SEO:
Draw traffic and attention quickly.
The majority of new websites have a hard time getting off the ground because they don’t have any traffic or brand recognition when they first launch. A very well designed infographic can present information and brand’s message in a visual manner that will draw attention and even help to push traffic to the website if other websites publish it. Consumers love infographics and websites love to publish them because they draw a lot of attention and social shares.
Reaching out to websites that you feel would be interested in your infographic can result in several high traffic placements. This is great for branding as well as traffic. It is very possible to express your company’s vision and message visually through a well designed infographic. Starting a SEO campaign can be an uphill battle, but infographics can help you gain some solid traction.
Infographics can help grow your social medial and blog following.
Successful infographic promotion can lead to an increase in your social media following and blog readership. When a consumer comes into contact with an infographic that he or she enjoys they are more inclined to connect socially to your brand and even subscribe to your blog. Infographics are a great way to introduce individuals to your brand that would not have found you otherwise.
This is why it is so important to conduct extensive infographic research and make sure that it provides value to the reader. Sure, cool infographics that have a great design will always attract attention, but the content you present via the infographic is what will cause the readers to want to connect to your brand socially.
Consumers respond better to visual content.
This is no surprise, as studies have shown that consumers respond better to visual information rather than just a long block of text. The goal of a content marketing strategy (as it applies to SEO) is to get websites to link to your content and have it shared across social media. Since most individuals respond better to visual information, this makes infographic marketing the best option to have your brand’s message spread throughout the internet.
A good topic will always attract some attention, but a visual infographic that features a great design and a strong message will always receive more attention and higher levels of interaction. Want proof? If you have an infographic on your website dive into the analytics of any page that contains one and you will notice that the interaction is greater and the bounce rather lower than any other page on your website.
Infographics continue to market for your business and provide you with a SEO benefit after being published.
A blog post or piece of content that is discussing a current event will eventually become obsolete after being published and receive less interaction, as it becomes old news. The comments and social shares will decline over time. An infographic will gain momentum fast and while interaction and social shares may slow over time it will always have the ability to attract attention and introduce individuals to your brand.
This comes back to the research aspect of the infographic. Great information combines with a great design is a winning combination that can provide value for a long period of time in terms of SEO. Your infographics should always contain your URL and company logo, giving you long term marketing and branding.
Get your complex point across and make it easy to digest.
Many businesses have complex data to share to their readers, and infographics make it much easier to present numbers and data. A graphic is much easier to understand and you will attract more interest if you present it in this manner. As mentioned above, consumers respond much better to visual elements.
If your brand is trying to connect to your audience through data and numbers you need to look into presenting that information via infographics. Not only will your audience understand the information easier, but they are also more likely to share the information socially.
While many SEO strategies and methods come and go, infographics remains a great for of marketing that also provides a SEO benefit. Infographic marketing will continue to be one of the most effective search engine optimization strategies for the foreseeable future.
By Jonathan Long,