MH Ghaddah

About the Client

MH Al Qaddah is a leading manufacturer and distributor of premium quality lubricants, base oils and petroleum derivatives based in Dubai, UAE. With a strong presence across the Middle East, Africa and Eastern Europe, its flagship brand LION is recognized in over 30 countries. Operating across multiple sectors including retail, wholesale and industrial manufacturing, the company aims to become a globally recognized manufacturer synonymous with reliability and excellence.

The Challenge

MH Al Qaddah sought to expand its market presence by creating an e-commerce platform to streamline the distribution of its products and reach a wider customer base. Their current sales channels were primarily offline, and they were struggling to manage diverse product categories, cater to different markets, and provide a seamless experience for distributors and end consumers. Additionally, the company needed a solution that would integrate with their existing systems, support multiple languages, and ensure a seamless user experience across mobile and desktop platforms.

The Solution

UCT developed a robust and scalable e-commerce website specifically designed to meet the needs of MH Al Qaddah, built on the Prestashop platform. Key elements of the solution included:

– UCT created an intuitive product catalogue for MH Al Qaddah’s range of lubricants, oils and greases, categorizing them for easy browsing and searching by users.

– Recognizing MH Al Qaddah’s global reach, the website was built with multilingual functionality to cater to its diverse markets in Africa, the Middle East and Eastern Europe.

– Given the importance of mobile commerce, UCT ensured that the website was fully responsive, providing an excellent user experience on smartphones and tablets.

– To facilitate online transactions, UCT integrated secure payment gateways, allowing customers to make purchases effortlessly.

The Result

Mohammed Hamza Al Qaddah’s e-commerce website has successfully transformed his business by expanding his online presence and improving customer engagement. The site provided:

– The ability to sell directly to a wider range of customers online, including B2B and B2C marketplaces.

– Automated product and order management processes reduced manual work, saving time and improving accuracy.

– A user-friendly, mobile-optimized interface allowed customers to easily navigate the site and make purchases, resulting in higher satisfaction and retention rates.

– With multilingual support and an improved digital presence, Mohammed Hamza Al Qaddah was able to expand into new international markets and strengthen relationships with existing customers.