Vector vs Pixel based art, Which Should You Choose?
Have you ever wondered why sometimes your logo looks pixelated when enlarged? Have you ever tried to edit your logo colors and shape to fit brochures, business cards or website unsuccessfully? Well, looks like you’ve been working with pixel based art or what we simple refer to as: raster images. Although at first sight both […]
Read More6 Things You Need to Explain to Your Clients Before Signing a Contract
Contracts are binding and legal leverages that protect the interests and rights of both the designer and the client. These tie both parties to attune to the provisions of the contract and makes sure no one cheats over the other. Also, these benefit designers greatly because: The designer will have some security that the client will […]
Read MorePlan Your Daily Schedule: Useful Resources
At first I thought to create another list article, but there are no need for list, just pick so I just picked few You must know. So why You need to plan schedule? In business world and workflow there are many things You must remember, and I struggled to remember everything and notes always […]
Read MoreA Beginner’s Guide to Google Analytics
You may have an awesome website, but if you’re not sure where your customers are coming from, what parts of your site they find most useful, and how often they’re coming back you’ve got a lot of opportunity. This is where Google Analytics comes in. According to web technology survey company, W3Techs, Google Analytics is the […]
Read MoreWhy Marketing Automation, Why Now?
Trends keep life interesting. It’s always fun to see what sticks, and what fades away. Some recent trends garnering excitement include: 1. Juicing — not like apple or grape, but really green juice that looks like you scraped it off of a fish tank. I’ve heard if you start juicing, you will become totally […]
Read More4 Simple Ways to Make Automated Emails Feel Personal & On-Brands
There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. After […]
Read More9 Reasons Your Emails Get Rejected
It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be […]
Read MorePPC for LinkedIn, What’s the Difference?
Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing […]
Read More4 Ways to Drive ROI with Facebook and Marketing Automation
Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are […]
Read MoreShould Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry
Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social […]
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