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Hints and tips for a successful PPC campaign

You don’t have to be an online marketing genius to know the basics of PPC – the name itself, ‘Pay Per Click’, sums up the concept fairly effectively.

Are You Layering “SEO”? You Should Be!

SEO isn’t what it used to be.

Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically