Social media marketing is the process of gaining website traffic or attention through social media sites.
Aim of the SM Marketing is to create content that attracts attention and encourages readers to share it across their social networks. With SM Marketing, companies are able to increase their brand recognition, improve brand loyalty and increase inbound traffic to your company website.
Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social Media has grown from being a mere digital channel for “socializing” with other media, into one of the most powerful digital marketing tools for brands and businesses. It has proven a very cost-effective way for promotion and advertising in a new, subtle and very personal way.
The engagement rate is the total number of audience comments, likes, and shares (basically any action a fan or follower takes) per social post. Tracking the engagement rate forces you to go back and understand which posts resonate with your audience and which do not.
If the piece of content you share is valuable to your audience there will be proof of this. It’s called “Social Proof”– the amount of interactions an article has on social media, which equates to votes of confidence. If you have effectively attracted and engaged people with useful content, you’ve won their trust and earned the right to sell directly.
One of the main advantages of SMM over traditional media advertising and other digital marketing channels is the considerably lower cost that makes it very appealing for businesses.
SMM has over traditional media marketing is that traditional marketing only caters to a fixed audience (eg. regular magazine readers; TV viewers) while SMM has the potential of reaching out to a very big audience that is totally unlimited in scope and reach – from around the globe. And if you have something to promote or have some news or fresh information that you would like to share or inform to your target markets, you can rely on Social Media Marketing for fast action and fast results.
Social Media Marketing is the integration of typical marketing communication plans and a Social Media platform.
Social Media is accessible to anyone, anywhere with an Internet connection. With Social Media Marketing, it becomes easy to target organizations, businesses and people, who have the same areas of interest.
Use of social media is increasing in Middle Ease especially in UAE, and it’s very essential for an organization to work with social media marketing Dubai campaign to get better marketing result.