In business, it is necessary to analyze the past in order to change the future. Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
It is used as a tool for business and market research, and to assess and improve the effectiveness of a website. It enables you to Track Traffic and Competitive Keywords, to Know Customer Behavior and Address Target Market More Effectively.
SMS Marketing is a powerful way to reach your target audience. SMS marketing refers to the use of a mobile device to promote a certain product or service.
By marketing through text message, consumers receive non-invasive marketing that may trigger them to act when they are out shopping or incite a special trip to the store to take advantage of an offer.
Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. With text messaging you can communicate with your customers as speedily as they are now accustomed to living.
One of the most appealing things about SMS for the receiver is its concise messaging. SMS doesn’t need to battle against strict email settings and junk boxes. It’s delivered directly into your customer’s pocket, every single time you send.
SMS is lightning fast, literally putting your message into your subscribers’ pockets or purses seconds after you send. Either send a handful of messages to a targeted group or send thousands of SMS messages to your entire list. A great SMS marketing service makes it easy to customize your text message campaigns to the needs of your SMS subscribers. Compared to email marketing, SMS has a staggeringly high open rate. Essentially, almost every SMS sent is opened (and read), whereas only a fraction of emails sent are read.
At UCT, we use SMS Gateways and intelligent SMS system to deliver your SMS Marketing Campaign to its best targets depend on the idea and content.