Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages, primarily through paid advertising.
SEM is the most cost efficient ways to reach your target audience when they are ready to buy.
When done properly, SEM will get your ads in front of your target audience with content that is highly relevant to them. Top positions on the search engine result pages receive a majority of the impressions and clicks and will increase traffic on your site.
SEM is a form of Internet marketing involving buying traffic through paid search activities. The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service they desire relevant information. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.
A report has found that 61% of consumers use search engines to help them in product research before making a purchase. This means that if you want to get discovered, you will want to rank well for your target keywords. If you can’t make it to the top of organic search results, you can always buy your way into the sponsored links section of Google using Google AdWords.
The bonus of paid search listings is that you can customize your appearance in search results. Instead of your usual website’s title and description that is used in organic results, you can use something that calls out to a specific sale in sponsored results.
SEM is a great marketing medium and very cost effective compared with other marketing mediums. Search engine marketing is a very cost effective way to grow your business and increase profits; it is also the most popular medium for locating information.
SEM connects potential clients directly with your business thus making it an effective form of online marketing. Search engines are the one way people find websites, over 80% of internet traffic rely on search engines and online ads in locating websites.
Search Engine Marketing (SEM) is an extension of the Search Engine Optimization process that involves paid placement and paid inclusion in search engines.
We as online marketing Company can help you set up an SEM Dubai program that works for you such as Google AdWords, Microsoft adCenter, Yahoo Search Marketing, Facebook Ads, Linkedin DirectAds etc.
We will create, administer and monitor the Search Engine Marketing program and keep an eye on your ROI to maximize your profit.