PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. The competition for visibility in the search results is fierce but with proper PPC management you are able to improve your visibility.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.
For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time your ad is clicked, it sends a visitor to your website, you have to pay the search engine a small fee.
Pay per click advertising is a great way to get visitors when you need traffic. It’s simple: Spend enough, get top placement, and potential customers will see you first.
It is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account. Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising. Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.
PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website. Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.
Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.
Pay Per Click Management is a great way to get instant traffic into your website.
The real key here is to manage your Pay Per Click spending and ensure that you are getting the best return on your investment.
UCT PPC Advertising Services will help you monitor your PPC spending and ensure increased value with every click.